# Exec vs Simply.Coach: which do AI models recommend for coaching platforms, October 2026

HR AI Recommendation Index, October 2026 Edition, Coaching platforms. Zero of fourteen models named Exec first on the direct prompt; zero named Simply.Coach. Page: https://hr-ai-index.com/learning/coaching-platforms/exec-vs-simply-coach/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Exec | 16% | #2 of 13 | 0% | 15 | 8 of 14 |
| Simply.Coach | 5% | #7 of 13 | 0% | 10 | 7 of 14 |

## The direct prompt, model by model

- Muse Glimmer 30B: neither first, one named (first choices: Torch) (alternatives: Boon Health, Exec, Growthspace)
- Claude Haiku 4.5: neither named (first choices: Boon Health, Torch) (alternatives: Avoma, Coachello, Gong, Growthspace, Risely, Sounding Board)
- GPT-5.4 mini: neither named (first choices: Lattice) (alternatives: CoachHub, Culture Amp, Torch, Valence)
- Gemini 3.5 Flash: neither named (first choices: Growthspace, Jiminny) (alternatives: Avoma, Boon Health, Cloverleaf)
- Perplexity Sonar: neither named (first choices: Torch) (alternatives: Betterworks, Cloverleaf, Lattice)
- Grok 4.1 Fast: neither named (first choices: Lattice) (alternatives: 15Five, Betterworks, CoachHub, Jiminny, Leapsome, Showpad Coach)
- Mistral Small: neither named (first choices: Growthspace) (alternatives: Coachello, Motivosity)
- DeepSeek V4 Flash: neither named (first choices: Growthspace, Lattice) (alternatives: Betterworks)
- Llama 4 Maverick: neither named (first choices: Torch) (alternatives: Growthspace, Lattice, Motivosity)
- Qwen 3.7 Flash: neither named (first choices: Lattice) (alternatives: Growthspace, Motivosity)
- Kimi K2: neither named (first choices: 15Five, Lattice) (alternatives: Betterworks, CoachHub, Growthspace)
- GLM 4.7 FlashX: neither named (first choices: BetterUp) (alternatives: CoachHub, Growthspace)
- MiniMax M2.5: neither named (alternatives: BetterUp, CoachHub, Growthspace)
- GPT-6 Luna: neither named (first choices: 15Five) (alternatives: BetterUp, Gong, Mindtickle, Torch)

## What the models said about Exec

- "Together (starting at $6/user/month) and Exec (starting at $20/user/month) are the most budget-friendly options with strong coaching capabilities" (Mistral Small, budget prompt, first choice)
- "I'd recommend starting with Exec if you want to see immediate results with predictable costs, or Growthspace" (GLM 4.7 FlashX, paraphrase prompt, first choice)
- "two primary platforms depending on your specific organizational goals: Growthspace and Exec.com" (Qwen 3.7 Flash, paraphrase prompt, first choice)

## What the models said about Simply.Coach

- "Simply.Coach looks like the strongest low-cost option I found: its pricing starts at $9/month" (GPT-5.4 mini, budget prompt, first choice)
- "It is arguably the most comprehensive tool dedicated *specifically* to coaching." (Qwen 3.7 Flash, comparative prompt, first choice)
- "Simply.Coach $9/mo Starter or Exec’s free plan is the lowest barrier to start" (Muse Glimmer 30B, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.