# 360 feedback for small business buyers: what AI models recommend, September 2026

HR AI Recommendation Index, September 2026 Edition. Asked as "360-degree feedback tool" and as "multi-rater feedback software", six framings each, to twelve models with search on, on behalf of a small B2B company. Page: https://hr-ai-index.com/performance/360-feedback/smb/

**Standing:** Primalogik leads with 20% of first choices; verdict contested. 44 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Primalogik | 20% | 0% | 31 |
| 2 | Spidergap | 14% | 9% | 35 |
| 3 | Small Improvements | 11% | 5% | 38 |
| 4 | FeedbackPulse | 9% | 0% | 25 |
| 5 | Effy AI | 9% | 0% | 22 |
| 6 | PerformYard | 9% | 5% | 21 |
| 7 | ThriveSparrow | 5% | 0% | 12 |
| 8 | 15Five | 2% | 40% | 15 |
| 9 | Leapsome | 2% | 36% | 11 |
| 10 | SurveyMonkey | 2% | 67% | 27 |
| 11 | Lattice | 2% | 71% | 24 |
| 12 | Teamflect | 0% | 0% | 11 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Sage HR; alternatives Primalogik, Small Improvements, SurveySparrow
- GPT-5.4 mini: EchoSpan; alternatives Culture Amp, Spidergap
- Gemini 3.5 Flash: Spidergap; alternatives Primalogik, Small Improvements, Teamflect
- Perplexity Sonar: Small Improvements; alternatives FeedbackPulse, PerformYard, Primalogik
- Grok 4.1 Fast: Effy AI; alternatives FeedbackPulse, Primalogik, ThriveSparrow
- Mistral Small: PerformYard; alternatives Primalogik, Small Improvements, SurveySparrow, Trakstar
- DeepSeek V4 Flash: Primalogik, ThriveSparrow; alternatives Small Improvements, Spidergap, SurveyMonkey
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Express Evaluations; alternatives Engagedly, PerformYard, Small Improvements
- Kimi K2: Primalogik; alternatives CharlieHR, Spidergap
- GLM 4.7 FlashX: FeedbackPulse; alternatives 15Five, Effy AI, Lattice, Primalogik
- MiniMax M2.5: PerformYard; alternatives CharlieHR, FeedbackPulse, Small Improvements

## Sources the answers cite

68 of 72 answers came back with a source list, from 12 of 12 models. Sites named in the most answers:

- betterworks.com: 43 answers, 43 citations
- feedbackpulse.com: 42 answers, 75 citations
- workhuman.com: 41 answers, 42 citations
- peoplemanagingpeople.com: 39 answers, 44 citations
- nanoglobals.com: 36 answers, 36 citations
- business.com: 33 answers, 44 citations
- firsthr.app: 30 answers, 45 citations
- teamflect.com: 24 answers, 24 citations

Pages named in the most answers:

- https://betterworks.com/magazine/best-360-degree-feedback-tools (43 answers)
- https://workhuman.com/blog/best-360-degree-feedback-software-tools (41 answers)
- https://peoplemanagingpeople.com/tools/best-360-degree-feedback-software (39 answers)
- https://nanoglobals.com/recommended/360-degree-feedback-tools (36 answers)
- https://business.com/articles/360-feedback-tools (33 answers)
- https://feedbackpulse.com/resources/360-feedback-tools (27 answers)
- https://firsthr.app/compare/performance/360-feedback-software (24 answers)
- https://feedbackpulse.com/resources/best-360-review-software (22 answers)
- https://teamflect.com/blog/hr-tech/best-360-feedback-tools (20 answers)
- https://small-improvements.com/blog/best-360-evaluation-tools (17 answers)

## Warned against

- SurveyMonkey: 18 of 27 labels negative. "Tools like SurveyMonkey or Google Forms can mimic 360 feedback, but they usually lack anonymity control, meaningful reporting, and the structure needed" (Mistral Small, negative prompt)
- Culture Amp: 11 of 17 labels negative. "Tools that require sales calls, have complex rollouts, or are designed for large organizations (like Culture Amp, Leapsome, or Engagedly) are often overkill for small businesses." (Mistral Small, negative prompt)
- Lattice: 17 of 24 labels negative. "Has a $4,000 annual minimum that overrides per-user pricing—prohibitively expensive for smaller teams" (Kimi K2, negative prompt)
- Google Forms: 6 of 9 labels negative. "Tools like SurveyMonkey or Google Forms can mimic 360 feedback, but they usually lack anonymity control" (Mistral Small, negative prompt)

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, September 2026 Edition, hr-ai-index.com.