# ADP Retirement Services alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 172 of the 252 answers in the 1 category where ADP Retirement Services holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/adp-retirement-services/alternatives/

## Named instead, most often (every category and segment added)

- Guideline: 25
- Fidelity Advantage 401: 17
- Fidelity Investments: 15
- Human Interest: 13
- Vanguard: 9
- ADP Starter-k Complete: 3

## 401(k) providers

**Small business**: 58 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #4 of 9 at 8%).

- Guideline: first choice in 18 of those 58
- Human Interest: first choice in 7 of those 58
- Fidelity Advantage 401: first choice in 3 of those 58
- ADP Starter-k Complete: first choice in 2 of those 58
- Vanguard: first choice in 2 of those 58
- ADP Starter 401(k) Complete: first choice in 1 of those 58
- ADP's Starter-k Complete: first choice in 1 of those 58
- Betterment at Work: first choice in 1 of those 58

**Mid-market**: 59 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #3 of 12 at 16%).

- Fidelity Advantage 401: first choice in 7 of those 59
- Guideline: first choice in 7 of those 59
- Vanguard: first choice in 7 of those 59
- Human Interest: first choice in 6 of those 59
- Fidelity Investments: first choice in 5 of those 59
- Charles Schwab: first choice in 2 of those 59
- ADP 401(k) Premier: first choice in 1 of those 59
- ADP Starter-k Complete: first choice in 1 of those 59

**Enterprise**: 55 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #3 of 11 at 9%).

- Fidelity Investments: first choice in 10 of those 55
- Fidelity Advantage 401: first choice in 7 of those 55
- Empower Retirement: first choice in 2 of those 55
- T. Rowe Price: first choice in 2 of those 55
- 401GO: first choice in 1 of those 55
- ADP 401(k) Enhanced: first choice in 1 of those 55
- ADP 401(k) Premier: first choice in 1 of those 55
- Fidelity Investments Institutional Services: first choice in 1 of those 55

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.