# Betterment at Work alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 233 of the 252 answers in the 1 category where Betterment at Work holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/betterment-at-work/alternatives/

## Named instead, most often (every category and segment added)

- Guideline: 37
- Fidelity Investments: 33
- Fidelity Advantage 401: 26
- Human Interest: 23
- ADP Retirement Services: 19
- Vanguard: 14

## 401(k) providers

**Small business**: 70 of 84 answers did not name Betterment at Work (Betterment at Work is #5 of 9 at 2%).

- Guideline: first choice in 25 of those 70
- Human Interest: first choice in 9 of those 70
- Fidelity Advantage 401: first choice in 8 of those 70
- ADP Retirement Services: first choice in 4 of those 70
- Vanguard: first choice in 3 of those 70
- ADP Starter-k Complete: first choice in 2 of those 70
- ADP Starter 401(k) Complete: first choice in 1 of those 70
- ADP's Starter-k Complete: first choice in 1 of those 70

**Mid-market**: 80 of 84 answers did not name Betterment at Work (Betterment at Work is #10 of 12 at 0%).

- Human Interest: first choice in 11 of those 80
- Fidelity Advantage 401: first choice in 10 of those 80
- Fidelity Investments: first choice in 10 of those 80
- Guideline: first choice in 10 of those 80
- ADP Retirement Services: first choice in 9 of those 80
- Vanguard: first choice in 7 of those 80
- Empower Retirement: first choice in 5 of those 80
- Charles Schwab: first choice in 2 of those 80

**Enterprise**: 83 of 84 answers did not name Betterment at Work.

- Fidelity Investments: first choice in 23 of those 83
- Fidelity Advantage 401: first choice in 8 of those 83
- ADP Retirement Services: first choice in 6 of those 83
- Empower Retirement: first choice in 4 of those 83
- Vanguard: first choice in 4 of those 83
- Human Interest: first choice in 3 of those 83
- Alight: first choice in 2 of those 83
- Guideline: first choice in 2 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.