# Betterment at Work: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 11 judge labels across 2 categories by 8 of 14 models. Page: https://hr-ai-index.com/vendors/betterment-at-work/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| 401(k) providers | 0% | 14 | 10% | 10 |
| Financial wellness platforms | 0% | 47 | 0% | 1 |

## What the models said for it

- "Human Interest or Betterment if you prefer modern, transparent pricing and ease of administration" (Claude Haiku 4.5, 401(k) providers)
- "If you want savings and retirement support, Betterment at Work is a better fit." (GPT-5.4 mini, Financial wellness)
- "Betterment, Guideline, Human Interest (popular for small businesses)" (DeepSeek V4 Flash, 401(k) providers)
- "Listed as one of the top 401(k)s for small businesses in 2026" (MiniMax M2.5, 401(k) providers)

## And against it

- "BBB lists 69 total complaints in the last 3 years... compliance failures after deconversion" (Muse Glimmer 30B, 401(k) providers)

## In its own words

What Betterment at Work's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Scalable retirement solutions for your employees. (https://betterment.com/)
- For: your business (https://betterment.com/)
- Price stated: subject to separate fee schedules (https://www.betterment.com/pricing)
- Integrations claimed: 350 (https://www.betterment.com/work/partners)
- Certifications: SEC-registered investment adviser, SEC-registered broker-dealer, member of FINRA/SIPC, Member FDIC, SOC 1 Type II, SOC 2 Type II, SIG, US DOL Cybersecurity
- Customers named: Chicory, InstantCard, Invictus, Third Love

## What it publishes

Every page betterment.com exposes, read 2026-10-05: 1706 addresses. By kind, pages and the last 90 days:

- blog: 284 pages, 6 in the last 90 days, latest 2026-10-01
- case study: 2 pages, 0 in the last 90 days, latest 2025-01-23
- webinar or virtual event: 36 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 3 in the last 90 days, latest 2026-09-29
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 30 pages, 5 in the last 90 days, latest 2026-09-21
- podcast or video: 106 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Whats new from betterment advisor solutions q3 2026 https://www.betterment.com/advisors/resources/whats-new-from-betterment-advisor-solutions-q3-2026
- Recent: 2026-09-29 comparison: Alternatives in 401k https://www.betterment.com/work/resources/alternatives-in-401k
- Recent: 2026-09-29 blog: Iinterest rates ai market news september 2026 https://www.betterment.com/advisors/resources/iinterest-rates-ai-market-news-september-2026
- Recent: 2026-09-23 comparison: Safe harbor vs traditional 401k https://www.betterment.com/work/resources/safe-harbor-vs-traditional-401k
- Recent: 2026-09-21 comparison: Compare goldman sachs tax smart bonds portfolio https://www.betterment.com/help/compare-goldman-sachs-tax-smart-bonds-portfolio
- Recent: 2026-09-21 glossary or explainer: What is cash reserve https://www.betterment.com/help/what-is-cash-reserve

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.