# Betterment: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 1 judge labels across 1 categories by 1 of 14 models. Page: https://hr-ai-index.com/vendors/betterment/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Financial wellness platforms | 0% | 100 | 100% | 1 |

## And against it

- "Betterment has had numerous ConsumerAffairs complaints about locking user accounts for "security reasons" for months" (DeepSeek V4 Flash, Financial wellness)

## In its own words

What Betterment's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: Automated investing & Financial planning (https://betterment.com/)
- For: Individuals, Employers, Advisors (https://betterment.com/)
- Price stated: Premium plan provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of $100,000 across eligible balances). (https://betterment.com/)
- Starting price: $10 (https://betterment.com/)
- Integrations claimed: 350 (https://www.betterment.com/work/partners)
- Certifications: SEC-registered investment adviser, SEC-registered broker-dealer, FINRA, SIPC, Member of SIPC, Member FINRA/SIPC, member of FINRA/SIPC, Member FDIC

## What it publishes

Every page betterment.com exposes, read 2026-10-05: 1706 addresses. By kind, pages and the last 90 days:

- blog: 284 pages, 6 in the last 90 days, latest 2026-10-01
- case study: 2 pages, 0 in the last 90 days, latest 2025-01-23
- webinar or virtual event: 36 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 3 in the last 90 days, latest 2026-09-29
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 30 pages, 5 in the last 90 days, latest 2026-09-21
- podcast or video: 106 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Whats new from betterment advisor solutions q3 2026 https://www.betterment.com/advisors/resources/whats-new-from-betterment-advisor-solutions-q3-2026
- Recent: 2026-09-29 comparison: Alternatives in 401k https://www.betterment.com/work/resources/alternatives-in-401k
- Recent: 2026-09-29 blog: Iinterest rates ai market news september 2026 https://www.betterment.com/advisors/resources/iinterest-rates-ai-market-news-september-2026
- Recent: 2026-09-23 comparison: Safe harbor vs traditional 401k https://www.betterment.com/work/resources/safe-harbor-vs-traditional-401k
- Recent: 2026-09-21 comparison: Compare goldman sachs tax smart bonds portfolio https://www.betterment.com/help/compare-goldman-sachs-tax-smart-bonds-portfolio
- Recent: 2026-09-21 glossary or explainer: What is cash reserve https://www.betterment.com/help/what-is-cash-reserve

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.