# Empower Retirement alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 197 of the 252 answers in the 1 category where Empower Retirement holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/empower-retirement/alternatives/

## Named instead, most often (every category and segment added)

- Guideline: 46
- Human Interest: 22
- Fidelity Advantage 401: 14
- ADP Retirement Services: 12
- Fidelity Investments: 12
- Vanguard: 11

## 401(k) providers

**Small business**: 81 of 84 answers did not name Empower Retirement.

- Guideline: first choice in 34 of those 81
- Human Interest: first choice in 12 of those 81
- Fidelity Advantage 401: first choice in 7 of those 81
- ADP Retirement Services: first choice in 4 of those 81
- Vanguard: first choice in 3 of those 81
- ADP Starter-k Complete: first choice in 2 of those 81
- Employee Fiduciary: first choice in 2 of those 81
- ADP Starter 401(k) Complete: first choice in 1 of those 81

**Mid-market**: 60 of 84 answers did not name Empower Retirement (Empower Retirement is #6 of 12 at 7%).

- Guideline: first choice in 10 of those 60
- Human Interest: first choice in 7 of those 60
- ADP Retirement Services: first choice in 5 of those 60
- Vanguard: first choice in 5 of those 60
- Fidelity Advantage 401: first choice in 4 of those 60
- Fidelity Investments: first choice in 4 of those 60
- ADP Starter-k Complete: first choice in 1 of those 60
- Charles Schwab: first choice in 1 of those 60

**Enterprise**: 56 of 84 answers did not name Empower Retirement (Empower Retirement is #4 of 11 at 7%).

- Fidelity Investments: first choice in 8 of those 56
- ADP Retirement Services: first choice in 3 of those 56
- Fidelity Advantage 401: first choice in 3 of those 56
- Human Interest: first choice in 3 of those 56
- Vanguard: first choice in 3 of those 56
- Guideline: first choice in 2 of those 56
- T. Rowe Price: first choice in 2 of those 56
- ADP 401(k) Enhanced: first choice in 1 of those 56

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.