# Fidelity Advantage 401 alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 178 of the 252 answers in the 1 category where Fidelity Advantage 401 holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/fidelity-advantage-401/alternatives/

## Named instead, most often (every category and segment added)

- Fidelity Investments: 35
- Guideline: 23
- Human Interest: 18
- ADP Retirement Services: 7
- Empower Retirement: 4
- Vanguard: 2

## 401(k) providers

**Small business**: 53 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #3 of 9 at 11%).

- Guideline: first choice in 17 of those 53
- Human Interest: first choice in 9 of those 53
- ADP Starter 401(k) Complete: first choice in 1 of those 53
- ADP Starter-k Complete: first choice in 1 of those 53
- Betterment at Work: first choice in 1 of those 53
- Betterment for Business: first choice in 1 of those 53
- Employee Fiduciary: first choice in 1 of those 53
- Fidelity Investments: first choice in 1 of those 53

**Mid-market**: 59 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #5 of 12 at 9%).

- Fidelity Investments: first choice in 11 of those 59
- Human Interest: first choice in 7 of those 59
- Guideline: first choice in 6 of those 59
- ADP Retirement Services: first choice in 4 of those 59
- Empower Retirement: first choice in 2 of those 59
- Vanguard: first choice in 2 of those 59
- ADP 401(k) Premier: first choice in 1 of those 59
- Charles Schwab: first choice in 1 of those 59

**Enterprise**: 66 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #2 of 11 at 13%).

- Fidelity Investments: first choice in 23 of those 66
- ADP Retirement Services: first choice in 3 of those 66
- Empower Retirement: first choice in 2 of those 66
- Human Interest: first choice in 2 of those 66
- Alight: first choice in 1 of those 66
- Fidelity Institutional: first choice in 1 of those 66
- Fidelity Investments Institutional: first choice in 1 of those 66
- Fidelity Investments Institutional Services: first choice in 1 of those 66

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.