# Guideline (now Gusto 401(k)): how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 1 categories by 2 of 14 models. Page: https://hr-ai-index.com/vendors/guideline-now-gusto-401-k/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| 401(k) providers | 0% | 22 | 0% | 2 |

## What the models said for it

- "Startups wanting payroll sync and a modern UI with low entry price: Guideline Starter at $39/mo + $4/active participant, no setup fee." (Muse Glimmer 30B, 401(k) providers)

## What it publishes

Every page guideline.com exposes, read 2026-10-05: 499 addresses. By kind, pages and the last 90 days:

- blog: 90 pages, 1 in the last 90 days, latest 2026-08-28
- case study: 1 pages, 0 in the last 90 days, latest 2025-08-06
- comparison: 7 pages, 0 in the last 90 days, latest 2026-05-01
- template or tool: 2 pages, 0 in the last 90 days, latest 2025-12-10
- glossary or explainer: 2 pages, 1 in the last 90 days, latest 2026-08-26
- Recent: 2026-08-28 blog: Guideline gusto acquisition agreement https://www.guideline.com/education/articles/guideline-gusto-acquisition-agreement
- Recent: 2026-08-26 glossary or explainer: 10127196 new 401 k participant welcome guide https://help.guideline.com/en/articles/10127196-new-401-k-participant-welcome-guide
- Recent: 2026-05-01 comparison: 8593852 what is a qualified default investment alternative qdia https://help.guideline.com/en/articles/8593852-what-is-a-qualified-default-investment-alternative-qdia
- Recent: 2026-03-06 blog: A top retirement expert weighs in about how to strengthen the u s retirement system https://www.guideline.com/education/articles/a-top-retirement-expert-weighs-in-about-how-to-strengthen-the-u-s-retirement-system
- Recent: 2026-03-06 blog: How much can you contribute to a 401 k in 2024 https://www.guideline.com/education/articles/how-much-can-you-contribute-to-a-401-k-in-2024
- Recent: 2026-03-06 glossary or explainer: What is esg investing https://www.guideline.com/education/articles/what-is-esg-investing

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.