# HubSpot: how AI models rank it, September 2026

HR AI Recommendation Index, September 2026 Edition. Named in 5 judge labels across 4 categories by 5 of 12 models. Page: https://hr-ai-index.com/vendors/hubspot/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Employee onboarding | 0% | 100 | 100% | 2 |
| Applicant tracking systems | 0% | 23 | 0% | 1 |
| Employee engagement surveys | 0% | 56 | 100% | 1 |
| Recruitment marketing and career sites | 0% | 48 | 0% | 1 |

## What the models said for it

- "The Best for Existing CRM Users: HubSpot ... The Catch: It is not a *dedicated* ATS." (Qwen 3.7 Flash, Applicant tracking syste)
- "Best "Alternative" Recruitment Marketing CRM" (Gemini 3.5 Flash, Recruitment marketing)

## And against it

- "HubSpot – BBB complaints about: Failure to deliver promised onboarding services" (GLM 4.7 FlashX, Employee onboarding)
- "a top complaint across platforms like Salesloft, HubSpot engagement tools, etc." (DeepSeek V4 Flash, Employee engagement surv)
- "Expensive with confusing pricing, hidden fees, and spotty support" (Grok 4.1 Fast, Employee onboarding)

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, September 2026 Edition, hr-ai-index.com.