# Qualtrics alternatives: what AI models name instead, September 2026

HR AI Recommendation Index, September 2026 Edition. 197 of the 216 answers in the 1 category where Qualtrics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/qualtrics/alternatives/

## Named instead, most often (every category and segment added)

- Lattice: 19
- Spidergap: 16
- Betterworks: 14
- Culture Amp: 14
- FeedbackPulse: 13
- Primalogik: 13

## 360 feedback

**Small business**: 72 of 72 answers did not name Qualtrics.

- Spidergap: first choice in 12 of those 72
- Primalogik: first choice in 10 of those 72
- Small Improvements: first choice in 10 of those 72
- FeedbackPulse: first choice in 8 of those 72
- Effy AI: first choice in 5 of those 72
- PerformYard: first choice in 4 of those 72
- Express Evaluations: first choice in 3 of those 72
- ThriveSparrow: first choice in 2 of those 72

**Mid-market**: 68 of 72 answers did not name Qualtrics (Qualtrics is #15 of 15 at 0%).

- Lattice: first choice in 17 of those 68
- Effy AI: first choice in 5 of those 68
- Spidergap: first choice in 4 of those 68
- Primalogik: first choice in 3 of those 68
- Culture Amp: first choice in 2 of those 68
- FeedbackPulse: first choice in 2 of those 68
- Small Improvements: first choice in 2 of those 68
- ThriveSparrow: first choice in 2 of those 68

**Enterprise**: 57 of 72 answers did not name Qualtrics (Qualtrics is #4 of 8 at 4%).

- Betterworks: first choice in 14 of those 57
- Culture Amp: first choice in 12 of those 57
- FeedbackPulse: first choice in 3 of those 57
- Lattice: first choice in 2 of those 57
- Qualtrics 360 Development: first choice in 2 of those 57
- 360 Unlimited Feedback: first choice in 1 of those 57
- 360Factor: first choice in 1 of those 57
- Centranum: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.