# ServiceNow alternatives: what AI models name instead, September 2026

HR AI Recommendation Index, September 2026 Edition. 205 of the 216 answers in the 1 category where ServiceNow holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/servicenow/alternatives/

## Named instead, most often (every category and segment added)

- ServiceNow HR Service Delivery: 47
- Zoho Desk: 24
- BambooHR: 17
- Freshservice: 10
- Dovetail Software: 6
- Gusto: 6

## HR help desk and case management

**Small business**: 72 of 72 answers did not name ServiceNow.

- BambooHR: first choice in 14 of those 72
- Zoho Desk: first choice in 13 of those 72
- Gusto: first choice in 6 of those 72
- Hiver: first choice in 6 of those 72
- HiBob: first choice in 4 of those 72
- Dovetail Software: first choice in 3 of those 72
- Help Scout: first choice in 3 of those 72
- Freshdesk: first choice in 2 of those 72

**Mid-market**: 70 of 72 answers did not name ServiceNow (ServiceNow is #9 of 9 at 0%).

- ServiceNow HR Service Delivery: first choice in 12 of those 70
- Zoho Desk: first choice in 11 of those 70
- Freshservice: first choice in 9 of those 70
- Zendesk: first choice in 5 of those 70
- BambooHR: first choice in 3 of those 70
- HR Acuity: first choice in 3 of those 70
- Dovetail Software: first choice in 2 of those 70
- HappyFox Help Desk: first choice in 2 of those 70

**Enterprise**: 63 of 72 answers did not name ServiceNow (ServiceNow is #2 of 8 at 16%).

- ServiceNow HR Service Delivery: first choice in 35 of those 63
- Workday Help: first choice in 2 of those 63
- Dovetail Software: first choice in 1 of those 63
- Freshservice: first choice in 1 of those 63
- HR Acuity: first choice in 1 of those 63
- HappyFox Help Desk: first choice in 1 of those 63
- HelpSpot: first choice in 1 of those 63
- Jira Service Management: first choice in 1 of those 63

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.