# T. Rowe Price alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 239 of the 252 answers in the 1 category where T. Rowe Price holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/t-rowe-price/alternatives/

## Named instead, most often (every category and segment added)

- Guideline: 44
- Fidelity Investments: 28
- Fidelity Advantage 401: 26
- Human Interest: 23
- ADP Retirement Services: 19
- Vanguard: 15

## 401(k) providers

**Small business**: 84 of 84 answers did not name T. Rowe Price.

- Guideline: first choice in 34 of those 84
- Human Interest: first choice in 12 of those 84
- Fidelity Advantage 401: first choice in 9 of those 84
- ADP Retirement Services: first choice in 4 of those 84
- Vanguard: first choice in 3 of those 84
- ADP Starter-k Complete: first choice in 2 of those 84
- Employee Fiduciary: first choice in 2 of those 84
- ADP Starter 401(k) Complete: first choice in 1 of those 84

**Mid-market**: 79 of 84 answers did not name T. Rowe Price (T. Rowe Price is #11 of 12 at 0%).

- Fidelity Advantage 401: first choice in 10 of those 79
- Guideline: first choice in 10 of those 79
- ADP Retirement Services: first choice in 9 of those 79
- Human Interest: first choice in 9 of those 79
- Fidelity Investments: first choice in 8 of those 79
- Vanguard: first choice in 8 of those 79
- Empower Retirement: first choice in 5 of those 79
- Charles Schwab: first choice in 2 of those 79

**Enterprise**: 76 of 84 answers did not name T. Rowe Price (T. Rowe Price is #9 of 11 at 0%).

- Fidelity Investments: first choice in 20 of those 76
- Fidelity Advantage 401: first choice in 7 of those 76
- ADP Retirement Services: first choice in 6 of those 76
- Empower Retirement: first choice in 4 of those 76
- Vanguard: first choice in 4 of those 76
- Alight: first choice in 2 of those 76
- Human Interest: first choice in 2 of those 76
- ADP 401(k) Enhanced: first choice in 1 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.