Every category where a model named KPMG for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compensation benchmarking data	Compensation and total rewards	0%	23 of 144	0%	9	under 10 labels · led by Payscale at 24%
Compliance training	Learning and development	0%	52 of 80	0%	1	under 10 labels · led by Traliant at 22%

Movement

This is the first edition on this tier, so no move can be computed for KPMG yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated KPMG across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	2	2
Grok 4.1 Fast	1	0	1
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative17 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Offers defensible IT and operational benchmarking, especially for regulated industries and mid-market teams.” Mistral Small · Compensation benchmarkin · comparative prompt · alternative

“Audit-ready, transformation-linked benchmarking | Deloitte / KPMG / McKinsey” Kimi K2 · Compensation benchmarkin · comparative prompt · alternative

“Defensible IT/operating benchmarks for regulated industries; cost optimization.” Grok 4.1 Fast · Compensation benchmarkin · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as KPMG, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and KPMG was named but was not.

ProductSame answerTook the first choice insteadHead to head

Deloitte21 of 226Not in the top three

Gartner16 of 222Not in the top three

Computer Economics14 of 220Not in the top three

PwC14 of 220Not in the top three

EY13 of 220Not in the top three

BCG9 of 220Not in the top three

NielsenIQ8 of 220Not in the top three

Forrester7 of 220Not in the top three

IDC7 of 220Not in the top three

Kantar7 of 220Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named KPMG. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 22 answers that named KPMG and are not a share of its labels.

Domains cited

worldmetrics.org20

zipdo.co20

gitnux.org18

ravio.com7

gartner.com5

isg-one.com5

thehackettgroup.com4

wifitalents.com4

aiopsschool.com3

getapp.com3

Eighty-nine of the eighty-nine domain citations in answers naming KPMG came from somebody else's page.

Pages cited

worldmetrics.org/service/it-benchmarking17

zipdo.co/service/it-benchmarking15

worldmetrics.org/service/benchmarking14

worldmetrics.org/service/corporate-benchmarking12

gitnux.org/service/it-benchmarking10

zipdo.co/service/benchmarking9

gitnux.org/service/corporate-benchmarking8

ravio.com/blog/compensation-benchmarking-companies7

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when KPMG's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as KPMG, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at kpmg.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.