Gusto vs ADP Workforce Now
Zero of twelve models named Gusto first on the direct prompt; one named ADP Workforce Now. Gusto was named by twelve of the twelve models and ADP Workforce Now by ten and Gusto carries 45 labels and ADP Workforce Now 18, so the shares are not directly comparable.
Named in eighteen categories this edition.
Named in seventeen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the payroll software page.
By framing
GustoFirst choices, of twelve modelsADP Workforce Now
Across every category in the September 2026 Edition, Gusto and ADP Workforce Now were named in the same answer eighty-six times, of the 802 answers naming Gusto and the 369 naming ADP Workforce Now. In those answers ADP Workforce Now took the first choice seven times and Gusto eleven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | |
Gusto ADP Workforce Now first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gusto on the left and ADP Workforce Now on the right.The direct prompt
ADP Workforce Now first, Gusto not the choice
1 of 12 modelsGusto was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
8 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Gusto57%#1 of 10ADP Workforce Now—not namedGusto4%#6 of 13ADP Workforce Now4%#7 of 13ADP Workforce Now18%#2 of 13Gusto0%#– of 13What the models said about Gusto
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Gusto is the most popular all\u2011round choice for small businesses, offering a polished employee experience and built\u2011in HR/benefits.” GLM 4.7 FlashX · comparative prompt · first choice
“the platforms that most consistently earn positive feedback on simplicity and transparent pricing are Gusto (for small businesses)” DeepSeek V4 Flash · negative prompt · first choice
What the models said about ADP Workforce Now
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.