ADP vs Gusto
One of twelve models named ADP first on the direct prompt; zero named Gusto. ADP was named by eleven of the twelve models and Gusto by twelve and ADP carries 28 labels and Gusto 45, so the shares are not directly comparable.
Named in seventeen categories this edition.
Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the payroll software page.
By framing
ADPFirst choices, of twelve modelsGusto
Across every category in the September 2026 Edition, ADP and Gusto were named in the same answer 111 times, of the 259 answers naming ADP and the 802 naming Gusto. In those answers Gusto took the first choice forty-six times and ADP nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |
ADP Gusto first choice named as an alternative argued againstblank: not namedEach cell is one answer, ADP on the left and Gusto on the right.The direct prompt
ADP first, Gusto an alternative
1 of 12 modelsGusto was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ADP11%#4 of 13Gusto4%#6 of 13What the models said about ADP
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“legacy/larger enterprise solutions like ADP Workforce Now or standard ADP Payroll Services ... high costs ... poor support accessibility” Qwen 3.7 Flash · negative prompt · hard negative
“Highly recommended for mid-sized companies operating across multiple states... ADP or Paychex are often the top recommendations” Mistral Small · paraphrase prompt · first choice
“Start a demo with ADP if you are risk-averse and prioritize regulatory compliance above all else.” Qwen 3.7 Flash · direct prompt · first choice
“Market Leader: ADP holds the largest market share in the payroll software industry” Mistral Small · comparative prompt · first choice
What the models said about Gusto
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Gusto is the most popular all\u2011round choice for small businesses, offering a polished employee experience and built\u2011in HR/benefits.” GLM 4.7 FlashX · comparative prompt · first choice
“the platforms that most consistently earn positive feedback on simplicity and transparent pricing are Gusto (for small businesses)” DeepSeek V4 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.