17 categories · RankedADP
262Judge labels
28First choices
95Negative labels
12 of 12Models named it
17Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
30% in Payroll software for enterprise buyers
Rank 4 of 43 in the mid-market standingcriticized challenger
1 of 12 models made it the first choice on the direct prompt; 29% of its 28 labels there were negative.
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business32 of 34
0%18 labels
criticized challenger
Mid-market4 of 43
11%28 labels
criticized challenger
Enterprise1 of 51
30%30 labels
endorsed leader
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ADP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 11% | 4 of 43 | 29% | 28 | criticized challenger |
| Benefits administration | Core HR and payroll | 0% | 19 of 54 | 25% | 8 | under 10 labels · led by PlanSource at 23% |
| HRIS and HCM platforms | Core HR and payroll | 0% | 45 of 46 | 71% | 7 | under 10 labels · led by Rippling at 22% |
| Global payroll and employer of record | Core HR and payroll | 0% | 15 of 66 | 0% | 6 | under 10 labels · led by Deel at 22% |
| Time and attendance | Core HR and payroll | 0% | 26 of 90 | 17% | 6 | under 10 labels · led by UKG Ready at 15% |
| HR compliance and policy management | Core HR and payroll | 0% | 71 of 84 | 40% | 5 | under 10 labels · led by Rippling at 16% |
| Compensation management | Compensation and total rewards | 0% | 181 of 189 | 75% | 4 | under 10 labels · led by Pave at 18% |
| Employee onboarding | Onboarding and employee experience | 0% | 76 of 104 | 33% | 3 | under 10 labels · led by BambooHR at 29% |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 59 of 76 | 33% | 3 | under 10 labels · led by Compt at 30% |
| Applicant tracking systems | Talent acquisition | 0% | 42 of 50 | 100% | 2 | under 10 labels · led by Greenhouse at 47% |
| HR help desk and case management | Onboarding and employee experience | 0% | 82 of 93 | 50% | 2 | under 10 labels · led by Zoho Desk at 26% |
| Contingent workforce management | Workforce planning and analytics | 0% | 43 of 97 | 0% | 1 | under 10 labels · led by SimpleVMS at 35% |
| Earned wage access | Compensation and total rewards | 0% | 24 of 61 | 0% | 1 | under 10 labels · led by Tapcheck at 29% |
| Leave and absence management | Core HR and payroll | 0% | 74 of 89 | 100% | 1 | under 10 labels · led by BambooHR at 28% |
| People analytics | Workforce planning and analytics | 0% | 56 of 99 | 0% | 1 | under 10 labels · led by HiBob at 15% |
| Recognition and rewards | Onboarding and employee experience | 0% | 49 of 55 | 100% | 1 | under 10 labels · led by Bonusly at 22% |
| Workforce management suites | Core HR and payroll | 0% | 58 of 95 | 0% | 1 | under 10 labels · led by ADP Workforce Now at 19% |
Movement
This is the first edition on this tier, so no move can be computed for ADP yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated ADP across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 4 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 7 | 10 |
| Perplexity Sonar | 1 | 0 | 5 | 4 | 10 |
| Grok 4.1 Fast | 0 | 2 | 1 | 4 | 7 |
| Mistral Small | 2 | 2 | 2 | 2 | 8 |
| DeepSeek V4 Flash | 1 | 3 | 6 | 2 | 12 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 3 | 6 |
| Kimi K2 | 1 | 1 | 2 | 3 | 7 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 2 | 3 | 1 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labels4
Paraphrase47 labels21
Comparative58 labels5not counted in share
Budget-constrained17 labels3
Scale-constrained27 labelsNone
Negative86 labels1not counted in share
First choiceAlternativeMentionNegative262 labels in all, every segment counted; 28 of the 34 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Highly recommended for mid-sized companies operating across multiple states... ADP or Paychex are often the top recommendations” Mistral Small · Payroll software · paraphrase prompt · first choice
“Start a demo with ADP if you are risk-averse and prioritize regulatory compliance above all else.” Qwen 3.7 Flash · Payroll software · direct prompt · first choice
“Known as the best overall for all-in-one HCM (Human Capital Management) with deep compliance support.” MiniMax M2.5 · Benefits administration · comparative prompt · first choice
“Market Leader: ADP holds the largest market share in the payroll software industry” Mistral Small · Payroll software · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“legacy/larger enterprise solutions like ADP Workforce Now or standard ADP Payroll Services ... high costs ... poor support accessibility” Qwen 3.7 Flash · Payroll software · negative prompt · hard negative
“here are benefits administration platforms you should approach with caution or potentially avoid... ### ADP ... Poor customer service” Kimi K2 · Benefits administration · negative prompt · hard negative
“Often labeled "the worst" by small business owners. Complaints center on opaque pricing that spikes unexpectedly” Qwen 3.7 Flash · Compensation management · negative prompt · hard negative
“flagged as tools to avoid if you're an SMB because they come with enterprise pricing and complexity” Perplexity Sonar · Applicant tracking syste · negative prompt · hard negative
Named alongside
The products named in the same answers as ADP, over the 259 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ADP. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 199 of the 259 answers that named ADP and are not a share of its labels.
Domains cited
adp.comYour site60
forbes.com58
peoplemanagingpeople.com58
reddit.com58
rippling.com52
g2.com49
gartner.com47
guideflow.com45
bamboohr.com34
worldmetrics.org33
434 of the 494 domain citations in answers naming ADP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as ADP
What the judge wrote, as written, with how often. The vendor table decides that these count as ADP; a claim can dispute any of them.
ADP (GlobalView/Celergo) 2A.D.P. (Workforce Now / RUN) 1ADP (GlobalView / Celergo) 1ADP (RUN / Workforce-related offerings) 1ADP (RUN Powered by ADP) 1ADP (Run by ADP) 1ADP (Workforce Now / RUN) 1ADP (Workforce Now or RUN) 1ADP (Workforce Now) 1ADP (Workforce Now, Vantage HCM) 1ADP (e.g., RUN or Workforce Now) 1ADP (specifically RUN for small businesses) 1ADP recruiting modules 1Traditional ADP Solutions 1
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adp.com is approved on the spot, any other address is reviewed by hand.
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