19 categories · RankedDeel
524Judge labels
48First choices
62Negative labels
12 of 12Models named it
19Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
29% in Global payroll for small business buyers
Rank 1 of 66 in the mid-market standingaccepted challenger
6 of 12 models made it the first choice on the direct prompt; 19% of its 53 labels there were negative.
By buyer segmentStrongest at small business.
Small business1 of 42
29%55 labels
accepted challenger
Mid-market1 of 66
22%53 labels
accepted challenger
Enterprise2 of 54
16%53 labels
accepted challenger
In global payroll · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Deel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Global payroll and employer of record | Core HR and payroll | 22% | 1 of 66 | 19% | 53 | accepted challenger |
| Contingent workforce management | Workforce planning and analytics | 9% | 3 of 97 | 4% | 25 | accepted challenger |
| HRIS and HCM platforms | Core HR and payroll | 5% | 6 of 46 | 0% | 12 | accepted challenger |
| Earned wage access | Compensation and total rewards | 2% | 8 of 61 | 0% | 2 | under 10 labels · led by Tapcheck at 29% |
| Compensation management | Compensation and total rewards | 1% | 20 of 189 | 0% | 16 | accepted challenger |
| HR compliance and policy management | Core HR and payroll | 0% | 25 of 84 | 5% | 19 | accepted challenger |
| Employee onboarding | Onboarding and employee experience | 0% | 12 of 104 | 11% | 18 | accepted challenger |
| Payroll software | Core HR and payroll | 0% | 11 of 43 | 9% | 11 | accepted challenger |
| Leave and absence management | Core HR and payroll | 0% | 21 of 89 | 0% | 9 | under 10 labels · led by BambooHR at 28% |
| Pay equity | Compensation and total rewards | 0% | 20 of 60 | 0% | 9 | under 10 labels · led by Syndio at 17% |
| Workforce planning | Workforce planning and analytics | 0% | 30 of 89 | 29% | 7 | under 10 labels · led by ChartHop at 31% |
| Org charts and org design | Workforce planning and analytics | 0% | 21 of 81 | 0% | 5 | under 10 labels · led by ChartHop at 27% |
| Performance management | Performance and talent management | 0% | 48 of 60 | 33% | 3 | under 10 labels · led by Lattice at 41% |
| People analytics | Workforce planning and analytics | 0% | 44 of 99 | 0% | 2 | under 10 labels · led by HiBob at 15% |
| Succession planning | Performance and talent management | 0% | 52 of 99 | 0% | 2 | under 10 labels · led by Lattice at 31% |
| Compensation benchmarking data | Compensation and total rewards | 0% | 102 of 144 | 0% | 1 | under 10 labels · led by Payscale at 24% |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 32 of 76 | 0% | 1 | under 10 labels · led by Compt at 30% |
| Time and attendance | Core HR and payroll | 0% | 36 of 90 | 0% | 1 | under 10 labels · led by UKG Ready at 15% |
| Workforce management suites | Core HR and payroll | 0% | 34 of 95 | 0% | 1 | under 10 labels · led by ADP Workforce Now at 19% |
Movement
This is the first edition on this tier, so no move can be computed for Deel yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated Deel across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 4 | 1 | 11 |
| GPT-5.4 mini | 2 | 6 | 3 | 0 | 11 |
| Gemini 3.5 Flash | 2 | 15 | 5 | 3 | 25 |
| Perplexity Sonar | 2 | 3 | 5 | 2 | 12 |
| Grok 4.1 Fast | 2 | 7 | 8 | 1 | 18 |
| Mistral Small | 3 | 4 | 5 | 1 | 13 |
| DeepSeek V4 Flash | 4 | 8 | 2 | 4 | 18 |
| Llama 4 Maverick | 3 | 4 | 9 | 0 | 16 |
| Qwen 3.7 Flash | 5 | 11 | 3 | 2 | 21 |
| Kimi K2 | 3 | 9 | 4 | 1 | 17 |
| GLM 4.7 FlashX | 2 | 13 | 3 | 3 | 21 |
| MiniMax M2.5 | 2 | 7 | 5 | 0 | 14 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct77 labels17
Paraphrase83 labels19
Comparative186 labels35not counted in share
Budget-constrained80 labels10
Scale-constrained38 labels2
Negative60 labels4not counted in share
First choiceAlternativeMentionNegative524 labels in all, every segment counted; 48 of the 87 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Runs payroll in 130+ countries while supporting wider global workforce use cases across 150+ countries, offering one platform for payroll, EOR, contractors, and workforce operations with strong usability” Claude Haiku 4.5 · Global payroll · comparative prompt · first choice
“I'd recommend Deel as the default choice if you want the best balance of speed, broad country coverage, and a unified payroll/EOR workflow.” Perplexity Sonar · Global payroll · paraphrase prompt · first choice
“Deel is widely considered the gold standard... Start with a trial of Deel if compliance/global payment is your biggest headache.” Qwen 3.7 Flash · Contingent workforce man · paraphrase prompt · first choice
“I'd suggest starting with Deel or Papaya Global. Deel is generally easier to get started with and has strong B2B traction” MiniMax M2.5 · Global payroll · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Drastically Cautioned – Documented Legal/Compliance Issues... Who should avoid: Companies with compliance-sensitive contracts, enterprise clients, or critical payroll deadlines.” DeepSeek V4 Flash · Global payroll · negative prompt · hard negative
“While popular, Deel has significant documented issues... Payroll errors and delays are the most frequently cited complaints” Kimi K2 · Global payroll · negative prompt · hard negative
“Deel | Very expensive, not suitable for small teams, limited HR functionality, no mobile app” GLM 4.7 FlashX · Performance management · negative prompt · hard negative
“premium, all-in-one Employer of Record (EOR) providers like Deel, Remote, or Rippling ... their base fees usually range from $499 to $599+ per employee per month” Gemini 3.5 Flash · Global payroll · budget prompt · soft negative
Named alongside
The products named in the same answers as Deel, over the 518 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Deel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 418 of the 518 answers that named Deel and are not a share of its labels.
Domains cited
peoplemanagingpeople.com212
gartner.com141
guideflow.com106
g2.com98
forbes.com96
learn.g2.com91
deel.comYour site88
worldmetrics.org87
rippling.com71
hr.software70
972 of the 1,060 domain citations in answers naming Deel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Deel
What the judge wrote, as written, with how often. The vendor table decides that these count as Deel; a claim can dispute any of them.
Deel HR 22Deel Services 5Deel (Compensation Module) 1Deel (Deel HR) 1Deel (featuring Assemble) 1Deel Contractor Management 1Deel Payroll 1Paylocity / Justworks / Deel 1
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Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at deel.com is approved on the spot, any other address is reviewed by hand.
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