HR AI Index
Index Core HR and payroll Global payroll › Small business September 2026 Edition

Global payroll and employer of record for small business buyers

Asked as “employer of record”, and as “global payroll provider”, on behalf of a small B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
29% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Deel29%18%55accepted challenger
02RemoFirst21%12%26accepted challenger
03Remote14%13%47accepted challenger
04Oyster12%24%42accepted challenger
05Rippling7%36%36criticized challenger
Show the two products at 0%, ordered by negative rate
07Papaya Global0%46%26criticized challenger
06Multiplier0%19%26accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Deel29%
02RemoFirst21%
03Remote14%
04Oyster12%
05Rippling7%
06Multiplier0%
07Papaya Global0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Rippling
36%
13 of 36 labels negative · 9 of 12 models · 1 hard negative
“**95 BBB complaints** in the last 3 years; ... Users report **implementation disasters**” Kimi K2, negative prompt
Papaya Global
46%
12 of 26 labels negative · 8 of 12 models · 3 hard negative
“Who should avoid: Small businesses with fewer than 10 global employees, those needing a simple self-serve dashboard” DeepSeek V4 Flash, negative prompt
Deel
18%
10 of 55 labels negative · 8 of 12 models · 1 hard negative
“High Caution... Who should avoid: Small businesses that need accurate cost forecasting” DeepSeek V4 Flash, negative prompt
Oyster
24%
10 of 42 labels negative · 8 of 12 models · 1 hard negative
“The biggest complaints revolve around limited human support... better suited for mid-size and larger companies” Claude Haiku 4.5, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 851 links across 171 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · People Managing People31 answers · 45 citations · 10 models
vendor site · Gartner21 answers · 21 citations · 10 models
vendor site · RemoFirst19 answers · 28 citations · 9 models
vendor site · Remote19 answers · 22 citations · 11 models
vendor site · Teamed17 answers · 27 citations · 7 models
16 answers · 19 citations · 9 models
16 answers · 18 citations · 9 models
15 answers · 25 citations · 8 models
vendor site · Oyster HR15 answers · 21 citations · 10 models
vendor site · Deel15 answers · 16 citations · 6 models
14 answers · 17 citations · 8 models
14 answers · 16 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best employer of record for a small B2B company?”Paraphrase“Which global payroll provider would you recommend to a small business that sells to other businesses?”Comparative“What are the top EOR and global payroll platforms for a small team and how do they differ?”Budget-constrained“What is the best employer of record for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an employer of record. What should we look at?”Negative“Which EOR and global payroll platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choicePaycomChanged
Seven alternatives1-800Accountant, Deel, Gusto, Intuit QuickBooks, OnPay, Patriot Software, Rippling
no first choiceHire with Columbus, Remote People
One alternativePlayroll
against: RemoFirst
no first choiceagainst: Oyster, RemoFirst, Rippling, Skuad
GPT-5.4 miniDeel
Two alternativesJustworks, Remote
DeelHeld
Three alternativesOyster, Papaya Global, Remote
Deel, Remote
Three alternativesOyster, Papaya Global, Rippling
against: Multiplier, Velocity Global
Playroll
One alternativeDeel
against: Remote
no first choiceagainst: Deel, G-P, Oyster, Papaya Global, Rippling
Gemini 3.5 FlashRemote
Three alternativesDeel, RemoFirst, Rippling
RipplingChanged
Two alternativesDeel, Remote
RemoFirst
Three alternativesDeel, Playroll, Remote
against: Rippling
RemoFirst
Five alternativesDeel, Hire with Columbus, Multiplier, Playroll, Remote
Rippling
Three alternativesDeel, Oyster, Remote
against: Papaya Global
against: Deel, Oyster, Papaya Global, Rippling
Perplexity SonarDeel
Two alternativesRemoFirst, Remote
DeelHeld
Two alternativesGusto, Oyster
Deel
Six alternativesMultiplier, Oyster, Papaya Global, RemoFirst, Remote, Rippling
RemoFirst
Two alternativesHire with Columbus, Tarmack
against: Deel, Remote
no first choicenothing named
Grok 4.1 FastDeel
Four alternativesMultiplier, Oyster, RemoFirst, Remote
RemoteChanged
Three alternativesDeel, Multiplier, Oyster
against: Papaya Global
Deel, Remote
Five alternativesNative Teams, Oyster, Papaya Global, RemoFirst, Rippling
RemoFirst
One alternativeRemote People
against: Deel, Multiplier, Native Teams, Remote
no first choiceagainst: ADP, Deel, Gusto, Oyster, Papaya Global
Mistral SmallDeel
Two alternativesOyster, Rippling
Deel, RemoteChanged
Two alternativesJustworks, Papaya Global
Deel, Remote
Three alternativesMultiplier, Oyster, Rippling
RemoFirstno first choiceagainst: ADP GlobalView Payroll, CloudPay, Deel, Gusto, Multiplier, Oyster, Papaya Global, Remote, Rippling
DeepSeek V4 FlashDeel
Three alternativesMultiplier, RemoFirst, Remote
against: Rippling
DeelHeld
Three alternativesGusto, Justworks, Remote
against: Rippling
Deel, Multiplier
Four alternativesNative Teams, Oyster, RemoFirst, Remote
against: Rippling
RemoFirst
One alternativeRemote People
against: Deel, Remote
no first choiceagainst: Deel, Gusto, Multiplier, Oyster, Papaya Global, RemoFirst, Remote
Llama 4 MaverickDeel
Two alternativesOyster, Rippling
OysterChanged
Two alternativesDeel, Remote
no first choiceRemoFirst
One alternativeMultiplier
no first choicenothing named
Qwen 3.7 FlashDeel, Rippling
Two alternativesOyster, Remote
OysterChanged
Two alternativesDeel, Remote
against: ADP, Papaya Global
Deel
Three alternativesOyster, Papaya Global, Remote
against: Centrical, SurePayroll
Oyster
Two alternativesDeel, Rippling
no first choiceagainst: G-P, Lano, Multiplier, Rippling, Rivermate
Kimi K2Remote
Four alternativesDeel, Oyster, Pilot, RemoFirst
Oyster, RemoteChanged
Two alternativesDeel, Rippling
Deel, Remote
Four alternativesMultiplier, Oyster, Papaya Global, RemoFirst
against: Gusto
RemoFirst
One alternativeMultiplier
against: Tarmack
no first choiceagainst: ADP, Deel, Oyster, Papaya Global, Paycor, Rippling
GLM 4.7 FlashXRemoFirst
Four alternativesDeel, Oyster, Papaya Global, Remote
RemoteChanged
One alternativeDeel
against: Oyster, Papaya Global, Rippling
Deel, Multiplier
One alternativeRemote
against: Oyster, Papaya Global
Hire with Columbus
Two alternativesRemoFirst, Tarmack
against: Deel
no first choiceagainst: ADP Global Payroll, Oyster, Papaya Global, Rippling
MiniMax M2.5RemoFirst, Remote People
Two alternativesDeel, Oyster
Deel, OysterChanged
One alternativeRemote
against: Rippling
Deel, Remote
Four alternativesKnit People, One Global Payroll, Rippling, Tarmack
Tarmack
Three alternativesHire with Columbus, Native Teams, RemoFirst
no first choiceagainst: ADP Global Payroll, Gusto
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:10no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:08yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:52yes1948 s
Direct recommendationPerplexity Sonarsonar2026-09-17 17:54yes196 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 20:58yes3015 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 18:55yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:46yes2822 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:10yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:24yes517 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:07yes1536 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:33yes1848 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:22yes719 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:13yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:00yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:58yes1121 s
ParaphrasePerplexity Sonarsonar2026-09-17 21:35yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 17:56yes2618 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 20:06yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:47yes1716 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:58yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:21yes529 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:36yes617 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:24yes2929 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:42yes1026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:44yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:07yes510 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:44yes1728 s
ComparativePerplexity Sonarsonar2026-09-17 19:43yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 21:05yes3115 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 20:11yes1014 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:36yes2431 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:24yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:57no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:08yes2044 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:07yes25147 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:04yes1552 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:51yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:41yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:59yes1422 s
Budget constrainedPerplexity Sonarsonar2026-09-17 19:16yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 18:28yes3420 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 18:52yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:18yes1815 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:40yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:59no027 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:35yes1020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:45yes29131 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:09yes1522 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:01no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:58no011 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:54yes1047 s
Scale constrainedPerplexity Sonarsonar2026-09-17 18:00yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 18:27yes129 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:56no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:31yes919 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:20yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:41no026 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:44yes1527 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:20yes1481 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:32no08 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:44yes1910 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:43yes57 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:55yes1751 s
Negative framingPerplexity Sonarsonar2026-09-17 18:56yes2011 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:54yes2117 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 18:40yes57 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 18:39yes2883 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:41yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:28yes1557 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:11yes3036 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:59yes2854 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:26yes1525 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
ADP GlobalView read as ADP GlobalView Payroll
Gust read as Gusto
Oyster HR read as Oyster
Papaya read as Papaya Global
Patriot read as Patriot Software
RemotePeople read as Remote People
Velocity read as Velocity Global
Unresolved, counted raw
1-800Accountant
Centrical
Intuit QuickBooks
Knit People
PamGro
PrimePay
Discontinued, still offered
No shut-down product was recommended here.
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