Every category where a model named Multiplier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Global payroll and employer of record	Core HR and payroll	2%	9 of 66	8%	24	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Multiplier yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Multiplier across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	2	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	2	2	1	5
Mistral Small	0	1	0	1	2
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase5 labelsNone

Comparative23 labels2not counted in share

Budget-constrained13 labelsNone

Scale-constrained2 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative62 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Multiplier serves companies from startups to mid-market and enterprise across 150+ countries, combining flat-rate pricing well below most competitors” Claude Haiku 4.5 · Global payroll · direct prompt · first choice

“Oyster or Multiplier | Highly standardized benefits packages and cost-effective pricing structures tailored for SMBs.” Gemini 3.5 Flash · Global payroll · comparative prompt · alternative

“Multiplier is also a good option, particularly for companies with a presence in Asia-Pacific markets.” Llama 4 Maverick · Global payroll · direct prompt · alternative

“Serves mid-market companies with competitive flat-rate pricing and coverage across 150+ countries.” MiniMax M2.5 · Global payroll · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Multiplier, Talent500, Payoneer (for global payroll), Rippling (outside the US), G2O, and Foxhire” Mistral Small · Global payroll · negative prompt · hard negative

“Higher cost but excellent reviews; skip for strict budgets.” Grok 4.1 Fast · Global payroll · budget prompt · soft negative

Named alongside

The products named in the same answers as Multiplier, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Multiplier was named but was not.

ProductSame answerTook the first choice insteadHead to head

Deel58 of 6224Not in the top three

Remote55 of 6212Not in the top three

Papaya Global41 of 627Not in the top three

Oyster41 of 623Not in the top three

Rippling36 of 622Not in the top three

RemoFirst27 of 627Not in the top three

G-P16 of 622Not in the top three

Velocity Global11 of 620Not in the top three

Remote People7 of 621Not in the top three

ADP7 of 620Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Multiplier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 58 of the 62 answers that named Multiplier and are not a share of its labels.

Domains cited

gartner.com31

eorhq.com29

teamed.global28

peoplemanagingpeople.com25

globaleorservices.org23

remote.com23

remofirst.com18

remotepeople.com18

employsome.com16

hr.software16

227 of the 227 domain citations in answers naming Multiplier came from somebody else's page.

Pages cited

gartner.com/reviews/market/employer-of-record-eor29

remote.com/blog/payroll/best-global-payroll-providers22

teamed.global/compare/best-eor-providers-202617

globaleorservices.org/solutions/eor-comparison15

herohunt.ai/blog/the-best-employer-of-record-providers14

employsome.com/employer-of-record/best-eor13

peoplemanagingpeople.com/tools/best-eor-for-small-business12

globaleorservices.org/eor-knowledge-center/deel-vs-remote-vs-rippling-vs-oyster-hr-2026-be11

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Multiplier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Multiplier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at multiplierhq.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.