1 category · Not named401GO
By buyer segment
| Category | Small business | Mid-market | Enterprise |
|---|---|---|---|
| 401(k) providers | 0% · 20 of 61 3 labels | not named | 2% · 14 of 74 1 label |
Where it was not named
| Category | Function | Named in | Named instead, first-choice share |
|---|---|---|---|
| 401(k) providers | Compensation and total rewards | 0 of 84 | Human Interest 20% · Guideline 20% · ADP Retirement Services 16% |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 192 | 0 | 2026-07-06 | ||
| News or press | 15 | 1 | 2026-08-20 | ||
| Comparison | 7 | 0 | 2026-05-05 | ||
| Webinar or virtual event | 3 | 1 | 2026-09-28 | ||
| Glossary or explainer | 3 | 0 | 2026-05-27 | ||
| Podcast or video | 3 | 0 | 2025-05-19 | ||
| Template or tool | 2 | 0 | 2025-12-29 | ||
| Conference or event | 1 | undated |
Most recent
- 2026-09-28401k webinar webinar or virtual event
- 2026-08-20Press releases news or press
- 2026-07-062 blog
- 2026-07-063 blog
- 2026-07-0635 blog
- 2026-07-064 blog
How it is countedHide how it is counted
Every page 401go.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when 401GO's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as 401GO, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for 401GO by email, built from the raw record of the edition. It shows:
- where 401GO is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name 401GO, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.