1 category · Named, not rankedBetterment
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Financial wellness platforms | Compensation and total rewards | 0% | 100 of 117 | 100% | 1 | under 10 labels · led by LearnLux at 24% |
Movement
By model
How each model treated Betterment across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Betterment has had numerous ConsumerAffairs complaints about locking user accounts for "security reasons" for months” DeepSeek V4 Flash · Financial wellness · negative prompt · soft negative
Named alongside
The products named in the same answers as Betterment, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Betterment was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1 of the 2 answers that named Betterment and are not a share of its labels.
Domains cited
Ten of the ten domain citations in answers naming Betterment came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
betterment.com is not in Google's top ten for any of the category's searches. In the answers, Betterment takes 0% of first choices and LearnLux takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Organic visits to its site
- about 65,953 a month
- Searches its site ranks for
- 7,734 · 473 in the top three
- Sites linking to it
- 10,224
- Paid Google search
- 2 searches its ads show for, about 5 clicks and $43 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 2 answers
- Its own site cited
- in 1 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 284 | 6 | 2026-10-01 | PEOs | |
| Podcast or video | 106 | undated | PEOs | ||
| Webinar or virtual event | 36 | undated | |||
| Glossary or explainer | 30 | 5 | 2026-09-21 | ||
| Comparison | 28 | 3 | 2026-09-29 | ||
| Case study | 2 | 0 | 2025-01-23 | ||
| Template or tool | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-10-01Whats new from betterment advisor solutions q3 2026 blog
- 2026-09-29Alternatives in 401k comparison
- 2026-09-29Iinterest rates ai market news september 2026 blog
- 2026-09-23Safe harbor vs traditional 401k comparison
- 2026-09-21Compare goldman sachs tax smart bonds portfolio comparison
- 2026-09-21What is cash reserve glossary or explainer
How it is countedHide how it is counted
Every page betterment.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Betterment
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Betterment is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Automated investing & Financial planning
- For
- Individuals, Employers, Advisors
- Price stated
- Premium plan provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of $100,000 across eligible balances). betterment.com
- Starting price
- $10 betterment.com
- Integrations claimed
- 350 betterment.com/work/partners
- Certifications
- SEC-registered investment adviserSEC-registered broker-dealerFINRASIPCMember of SIPCMember FINRA/SIPCmember of FINRA/SIPCMember FDIC
- Not stated on the pages read
- Free plan or trial, hosting, customers
What Betterment's own pages state, read October 6, 2026: betterment.com, betterment.com/pricing, trust.betterment.com, betterment.com/work/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Betterment's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Betterment, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Betterment by email, built from the raw record of the edition. It shows:
- where Betterment is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Betterment, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.