Every category where a model named Branch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Earned wage access	Compensation and total rewards	0%	12 of 61	4%	24	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Branch yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Branch across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	2	0	3
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	1	1	3
Mistral Small	1	2	0	3
DeepSeek V4 Flash	1	3	0	4
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	1	0	2
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labels1

Paraphrase3 labelsNone

Comparative25 labelsNone

Budget-constrained9 labelsNone

Scale-constrained5 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative62 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Employers seeking seamless payroll integration and fee-free options may prefer Chime Workplace™ or Branch®.” GLM 4.7 FlashX · Earned wage access · comparative prompt · alternative

“Small\u2011business or mid\u2011market looking for quick setup | DailyPay (quick API), FlexWage, Branch” MiniMax M2.5 · Earned wage access · comparative prompt · alternative

“employer-backed programs (DailyPay, Payactiv, Branch) ... often have lower fees and better terms” Mistral Small · Earned wage access · negative prompt · alternative

“Choose Branch if you want EWA bundled with a wallet, card, or worker banking features.” Perplexity Sonar · Earned wage access · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid providers like Branch or Rain if budget is ultra-tight” Grok 4.1 Fast · Earned wage access · budget prompt · hard negative

Named alongside

The products named in the same answers as Branch, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Branch was named but was not.

ProductSame answerTook the first choice insteadHead to head

DailyPay55 of 6228Not in the top three

Payactiv52 of 628Not in the top three

ZayZoon39 of 6216Not in the top three

Tapcheck34 of 629Not in the top three

EarnIn32 of 620Not in the top three

Rain29 of 621Not in the top three

Chime Workplace21 of 621Not in the top three

Clair12 of 621Not in the top three

Brigit10 of 620Not in the top three

Dave9 of 620Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Branch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 57 of the 62 answers that named Branch and are not a share of its labels.

Domains cited

enterprise.chime.com50

juicefin.com37

pickmysoft.com33

guideflow.com31

fintechspecs.com29

g2.com28

hrtechsaas.com26

us.fitgap.com25

worldmetrics.org24

best-earned-wage-access-providers-usa.lovable.app21

304 of the 304 domain citations in answers naming Branch came from somebody else's page.

Pages cited

enterprise.chime.com/blog/best-earned-wage-access-providers-202649

juicefin.com/resources/top-earned-wage-access-companies-in-202437

pickmysoft.com/blog/best-earned-wage-access-software33

guideflow.com/blog/earned-wage-access-software30

fintechspecs.com/blog/best-earned-wage-access-providers-platforms29

hrtechsaas.com/blog/best-earned-wage-access-providers-employers26

worldmetrics.org/service/earned-wage-access24

best-earned-wage-access-providers-usa.lovable.app/20

Pages are listed as the models cited them.

Names read as Branch

What the judge wrote, as written, with how often. The vendor table decides that these count as Branch; a claim can dispute any of them.

Branch® 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Branch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Branch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at branchboston.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.