Every category where a model named Ease for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Benefits administration	Core HR and payroll	5%	5 of 54	0%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Ease yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Ease across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	1	1	1	3
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase4 labels1

Comparative11 labelsNone

Budget-constrained14 labels4

Scale-constrained7 labels1

Negative8 labels1not counted in share

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“My top recommendation for a limited budget: If you have a broker, ask about Ease or Employee Navigator (potentially free).” DeepSeek V4 Flash · Benefits administration · budget prompt · first choice

“For tightest budget, consider Ease or GoCo (around $4-5/employee)” MiniMax M2.5 · Benefits administration · budget prompt · first choice

“Employee Navigator or Ease may fit better, but the results note these are more broker-supported than all-in-one systems” Perplexity Sonar · Benefits administration · budget prompt · alternative

“Broker platforms (e.g., Employee Navigator/Ease): Often free to employers” Grok 4.1 Fast · Benefits administration · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Ease, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ease was named but was not.

ProductSame answerTook the first choice insteadHead to head

Employee Navigator40 of 483Not in the top three

Gusto38 of 4816Not in the top three

Rippling27 of 486Not in the top three

PlanSource19 of 481Not in the top three

bswift18 of 480Not in the top three

Benefitfocus16 of 480Not in the top three

BambooHR14 of 480Not in the top three

TriNet Zenefits13 of 482Not in the top three

Justworks13 of 480Not in the top three

ADP Workforce Now12 of 481Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ease. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 43 of the 48 answers that named Ease and are not a share of its labels.

Domains cited

guideflow.com21

gusto.com20

g2.com17

aibusinessgeek.com14

hrpaypick.com14

rippling.com14

business.org13

firsthr.app13

gartner.com13

testlify.com13

152 of the 152 domain citations in answers naming Ease came from somebody else's page.

Pages cited

gusto.com/resources/guides/best-benefits-admin-software20

guideflow.com/blog/benefits-administration-software18

aibusinessgeek.com/articles/ai-benefits-administration-software-202614

business.org/hr/benefits/best-employee-benefits-administration-software13

firsthr.app/compare/benefits/benefits-administration-software13

gartner.com/reviews/market/benefits-management13

hrpaypick.com/best-benefits-software-small-business13

testlify.com/top-benefits-administration-tools13

Pages are listed as the models cited them.

Names read as Ease

What the judge wrote, as written, with how often. The vendor table decides that these count as Ease; a claim can dispute any of them.

Ease / Employee Navigator 1ease 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ease's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ease, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ease.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.