Every category where a model named Justworks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Benefits administration	Core HR and payroll	0%	16 of 54	0%	10	accepted challenger
HR compliance and policy management	Core HR and payroll	0%	26 of 84	10%	10	accepted challenger
Payroll software	Core HR and payroll	0%	13 of 43	0%	7	under 10 labels · led by Rippling at 28%
Leave and absence management	Core HR and payroll	0%	37 of 89	0%	4	under 10 labels · led by BambooHR at 28%
Employee onboarding	Onboarding and employee experience	0%	29 of 104	0%	2	under 10 labels · led by BambooHR at 29%
Flexible benefits and lifestyle spending accounts	Compensation and total rewards	0%	25 of 76	0%	2	under 10 labels · led by Compt at 30%
HR help desk and case management	Onboarding and employee experience	0%	50 of 93	0%	2	under 10 labels · led by Zoho Desk at 26%
HRIS and HCM platforms	Core HR and payroll	0%	16 of 46	0%	2	under 10 labels · led by Rippling at 22%
People analytics	Workforce planning and analytics	0%	48 of 99	0%	2	under 10 labels · led by HiBob at 15%
Global payroll and employer of record	Core HR and payroll	0%	32 of 66	0%	1	under 10 labels · led by Deel at 22%
Succession planning	Performance and talent management	0%	55 of 99	0%	1	under 10 labels · led by Lattice at 31%
Time and attendance	Core HR and payroll	0%	52 of 90	0%	1	under 10 labels · led by UKG Ready at 15%

Movement

This is the first edition on this tier, so no move can be computed for Justworks yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Justworks across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	2	0	5
GPT-5.4 mini	3	1	0	4
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	3	2	0	5
Mistral Small	1	5	0	6
DeepSeek V4 Flash	3	1	0	4
Llama 4 Maverick	1	3	0	4
Qwen 3.7 Flash	2	0	0	2
Kimi K2	2	3	0	5
GLM 4.7 FlashX	2	1	0	3
MiniMax M2.5	2	2	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labelsNone

Paraphrase18 labels1

Comparative66 labels1not counted in share

Budget-constrained20 labelsNone

Scale-constrained12 labelsNone

Negative20 labels1not counted in share

First choiceAlternativeMentionNegative153 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“payroll partner built for small to mid-sized businesses, with strong support for multi-state payroll requirements” Claude Haiku 4.5 · Payroll software · paraphrase prompt · alternative

“Frequently recommended for multi-state/country compliance and is often cited as “Best for Compliance.”” GLM 4.7 FlashX · Payroll software · paraphrase prompt · alternative

“Justworks is an affordable PEO offering payroll, benefits, HR, and compliance support” Claude Haiku 4.5 · HRIS and HCM platforms · budget prompt · alternative

“If you need a PEO model: compare Justworks vs. a local broker/administrator” GPT-5.4 mini · Benefits administration · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Takes more off your plate but costs more.” MiniMax M2.5 · HR compliance · budget prompt · soft negative

Named alongside

The products named in the same answers as Justworks, over the 153 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Justworks was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto117 of 15361Not in the top three

Rippling99 of 15315Not in the top three

BambooHR80 of 15314Not in the top three

Deel43 of 1534Not in the top three

Paylocity23 of 1530Not in the top three

ADP21 of 1532Not in the top three

Paychex Flex21 of 1530Not in the top three

SixFifty20 of 1532Not in the top three

Homebase18 of 1534Not in the top three

Employee Navigator16 of 1532Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Justworks. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 129 of the 153 answers that named Justworks and are not a share of its labels.

Domains cited

peoplemanagingpeople.com76

guideflow.com62

gusto.com56

g2.com44

forbes.com40

rippling.com38

toolradar.com26

adp.com25

gartner.com23

capterra.com22

412 of the 412 domain citations in answers naming Justworks came from somebody else's page.

Pages cited

guideflow.com/blog/hr-compliance-software28

peoplemanagingpeople.com/tools/best-compliance-software23

toolradar.com/guides/best-hr-compliance-software20

gusto.com/resources/guides/best-benefits-admin-software19

guideflow.com/blog/benefits-administration-software17

peoplemanagingpeople.com/tools/best-hr-compliance-system-for-small-business16

peoplemanagingpeople.com/tools/best-hris-small-business16

gusto.com/resources/guides/best-hr-compliance-software14

Pages are listed as the models cited them.

Names read as Justworks

What the judge wrote, as written, with how often. The vendor table decides that these count as Justworks; a claim can dispute any of them.

JustWorks 1Justworks (PEO) 1Paylocity / Justworks / Deel 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Justworks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Justworks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at justworks.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.