Every category where a model named Willis Towers Watson for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compensation benchmarking data	Compensation and total rewards	0%	45 of 144	25%	8	under 10 labels · led by Payscale at 24%
Compensation management	Compensation and total rewards	0%	58 of 189	0%	3	under 10 labels · led by Pave at 18%

Movement

This is the first edition on this tier, so no move can be computed for Willis Towers Watson yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Willis Towers Watson across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	1	1	1	3
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase14 labels5

Comparative1 labelNone

Budget-constrained11 labels1

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Invest in employer-reported survey data (like Advanced-HR's Option Impact, Mercer, or Willis Towers Watson)” Kimi K2 · Compensation management · negative prompt · alternative

“supplement with Mercer or Willis Towers Watson for broader, more formal benchmarking” Mistral Small · Compensation benchmarkin · paraphrase prompt · alternative

“Broad industry coverage with detailed role-level data” Claude Haiku 4.5 · Compensation benchmarkin · paraphrase prompt · alternative

“Similar to Mercer, WTW has immense global coverage.” Qwen 3.7 Flash · Compensation benchmarkin · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid over-investing in Mercer/WTW unless you have global complexity” Kimi K2 · Compensation benchmarkin · paraphrase prompt · hard negative

“can easily cost $20,000 to $40,000+ annually—are generally out of reach” Gemini 3.5 Flash · Compensation benchmarkin · budget prompt · soft negative

Named alongside

The products named in the same answers as Willis Towers Watson, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Willis Towers Watson was named but was not.

ProductSame answerTook the first choice insteadHead to head

Mercer36 of 414Not in the top three

Radford30 of 418Not in the top three

Payscale25 of 412Not in the top three

Pave19 of 419Not in the top three

Salary.com17 of 411Not in the top three

Korn Ferry14 of 410Not in the top three

Ravio14 of 410Not in the top three

Glassdoor6 of 410Not in the top three

Salary.com CompAnalyst5 of 411Not in the top three

SalaryCube5 of 411Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Willis Towers Watson. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 31 of the 41 answers that named Willis Towers Watson and are not a share of its labels.

Domains cited

ravio.com28

salarycube.com18

captivateiq.com14

comprehensive.io11

payscale.com11

ficstar.com10

vendr.com10

compensation-iq.com8

recruiterslineup.com8

bestrecruitingtools.com7

125 of the 125 domain citations in answers naming Willis Towers Watson came from somebody else's page.

Pages cited

ravio.com/blog/compensation-benchmarking-companies25

captivateiq.com/blog/compensation-benchmarking-software13

ravio.com/blog/salary-survey-providers13

salarycube.com/compensation/salary-survey-providers12

ravio.com/blog/the-best-tools-for-salary-benchmarking11

ficstar.com/best-compensation-benchmarking-data-providers-202610

payscale.com/9

bestrecruitingtools.com/blog/best-compensation-management-software-enterprise-20267

Pages are listed as the models cited them.

Names read as Willis Towers Watson

What the judge wrote, as written, with how often. The vendor table decides that these count as Willis Towers Watson; a claim can dispute any of them.

Willis Towers Watson (WTW) 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Willis Towers Watson's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Willis Towers Watson, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at willistowerswatson.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.