Every category where a model named Radford for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compensation benchmarking data	Compensation and total rewards	4%	6 of 144	37%	27	criticized challenger
Compensation management	Compensation and total rewards	0%	42 of 189	11%	9	under 10 labels · led by Pave at 18%

Movement

This is the first edition on this tier, so no move can be computed for Radford yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Radford across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	1	1	0	1	3
Gemini 3.5 Flash	0	4	0	2	6
Perplexity Sonar	0	0	2	0	2
Grok 4.1 Fast	0	2	1	2	5
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	2	1	2	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	0	1	1	2	4
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct22 labels6

Paraphrase15 labels4

Comparative12 labelsNone

Budget-constrained16 labels2

Scale-constrained12 labelsNone

Negative12 labels1not counted in share

First choiceAlternativeMentionNegative89 labels in all, every segment counted; 12 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd typically recommend starting with Radford if you're in tech/SaaS, or Mercer for broader B2B sectors” Claude Haiku 4.5 · Compensation benchmarkin · paraphrase prompt · first choice

“Mercer or Radford-style benchmark data is often the strongest foundation” GPT-5.4 mini · Compensation benchmarkin · paraphrase prompt · first choice

“Tech-First / Specialized Platforms (Radford, Pave, CompAnalyst, Option Impact) — Best for: Scalability, ease of use, and equity/tech-heavy roles.” Qwen 3.7 Flash · Compensation benchmarkin · scale prompt · alternative

“Alternatively, rely on traditional, highly vetted corporate surveys from firms like Radford (Aon), WTW, or Mercer.” Gemini 3.5 Flash · Compensation benchmarkin · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid on a Limited Budget ... enterprise-grade pricing with far more data than most small/mid-market companies need” Kimi K2 · Compensation benchmarkin · budget prompt · hard negative

“Avoid traditional surveys (Mercer/Radford: $10k+/year) unless scaling.” Grok 4.1 Fast · Compensation benchmarkin · budget prompt · hard negative

“it requires active participation (submitting your own data) and can be expensive and labor-intensive to manage compared to automated tools” Gemini 3.5 Flash · Compensation benchmarkin · paraphrase prompt · soft negative

“legacy enterprise surveys like Mercer, Radford (Aon), or Willis Towers Watson (WTW)... are generally out of reach” Gemini 3.5 Flash · Compensation benchmarkin · budget prompt · soft negative

Named alongside

The products named in the same answers as Radford, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Radford was named but was not.

ProductSame answerTook the first choice insteadHead to head

Mercer68 of 838Not in the top three

Payscale50 of 8311Not in the top three

Pave48 of 8321Not in the top three

Ravio35 of 834Not in the top three

Salary.com33 of 830Not in the top three

Willis Towers Watson30 of 832Not in the top three

WTW19 of 830Not in the top three

Korn Ferry16 of 831Not in the top three

beqom15 of 836Not in the top three

SalaryCube13 of 833Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Radford. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 57 of the 83 answers that named Radford and are not a share of its labels.

Domains cited

ravio.com48

comprehensive.io36

salarycube.com32

bestrecruitingtools.com21

captivateiq.com20

worldmetrics.org18

payscale.com17

salary.com17

hrtechsaas.com16

ficstar.com14

239 of the 239 domain citations in answers naming Radford came from somebody else's page.

Pages cited

ravio.com/blog/compensation-benchmarking-companies35

comprehensive.io/content/best-compensation-benchmarking-data-sources24

ravio.com/blog/the-best-tools-for-salary-benchmarking22

bestrecruitingtools.com/blog/best-compensation-management-software-enterprise-202621

ravio.com/blog/salary-survey-providers18

salarycube.com/compensation/salary-survey-providers16

captivateiq.com/blog/compensation-benchmarking-software14

ficstar.com/best-compensation-benchmarking-data-providers-202614

Pages are listed as the models cited them.

Names read as Radford

What the judge wrote, as written, with how often. The vendor table decides that these count as Radford; a claim can dispute any of them.

Radford (Aon) 11Radford (by Aon) 3Radford (Korn Ferry) 1Radford / WTW / Brightmine 1Radford/WTW 1WTW/Radford 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Radford's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Radford, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at radford.co is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.