Every category where a model named WTW for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compensation benchmarking data	Compensation and total rewards	0%	29 of 144	30%	10	criticized challenger
Compensation management	Compensation and total rewards	0%	63 of 189	25%	4	under 10 labels · led by Pave at 18%

Movement

This is the first edition on this tier, so no move can be computed for WTW yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated WTW across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	1	1	0	1	3
Gemini 3.5 Flash	0	3	0	0	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	2	2
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase3 labels1

Comparative5 labels1not counted in share

Budget-constrained1 labelNone

Scale-constrained7 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Similar to Mercer, but often chosen for global HR/benefits depth and actuarial/benefits expertise.” GPT-5.4 mini · Compensation benchmarkin · comparative prompt · first choice

“Alternatively, rely on traditional, highly vetted corporate surveys from firms like Radford (Aon), WTW, or Mercer.” Gemini 3.5 Flash · Compensation benchmarkin · negative prompt · alternative

“Prioritize platforms that use verified employer-reported data (such as Option Impact, Pave, Ravio, or WTW/Radford)” Gemini 3.5 Flash · Compensation management · negative prompt · alternative

“platforms like Payscale, Mercer, or WTW are the gold standards” Gemini 3.5 Flash · Compensation benchmarkin · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Traditional salary survey providers (data in spreadsheets/portals, limited software).” DeepSeek V4 Flash · Compensation management · comparative prompt · soft negative

“Mercer / WTW: ... they can be heavier than many mid-market companies need” GPT-5.4 mini · Compensation benchmarkin · direct prompt · soft negative

“often cost-prohibitive for mid-market firms” Qwen 3.7 Flash · Compensation benchmarkin · direct prompt · soft negative

“Risk: Very high cost and clunky technology.” Qwen 3.7 Flash · Compensation benchmarkin · scale prompt · soft negative

Named alongside

The products named in the same answers as WTW, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WTW was named but was not.

ProductSame answerTook the first choice insteadHead to head

Mercer23 of 261Not in the top three

Pave19 of 267Not in the top three

Radford19 of 263Not in the top three

Payscale13 of 263Not in the top three

Ravio12 of 262Not in the top three

Salary.com6 of 261Not in the top three

Glassdoor6 of 260Not in the top three

beqom5 of 263Not in the top three

Figures5 of 261Not in the top three

Compa4 of 260Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WTW. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 26 answers that named WTW and are not a share of its labels.

Domains cited

ravio.com13

comprehensive.io12

salary.com7

g2.com6

bestrecruitingtools.com5

ficstar.com5

payscale.com5

gartner.com4

guideflow.com4

salarycube.com4

Sixty-five of the sixty-five domain citations in answers naming WTW came from somebody else's page.

Pages cited

comprehensive.io/content/best-compensation-benchmarking-data-sources8

ravio.com/blog/compensation-benchmarking-companies7

ravio.com/blog/the-best-tools-for-salary-benchmarking6

bestrecruitingtools.com/blog/best-compensation-management-software-enterprise-20265

ficstar.com/best-compensation-benchmarking-data-providers-20265

comprehensive.io/content/best-compensation-management-software4

gartner.com/reviews/market/compensation-management-software4

guideflow.com/blog/compensation-management-software4

Pages are listed as the models cited them.

Names read as WTW

What the judge wrote, as written, with how often. The vendor table decides that these count as WTW; a claim can dispute any of them.

Radford / WTW / Brightmine 1Radford/WTW 1WTW (Willis Towers Watson) 1WTW/Radford 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WTW's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WTW, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at wtwco.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.