HR AI Index
Index Vendors › ZipRecruiter · September 2026 Edition
4 categories · Ranked

ZipRecruiter

86Judge labels
6First choices
28Negative labels
12 of 12Models named it
4Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
5% in Job advertising for mid-market buyers
Rank 5 of 109 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 24% of its 25 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In job advertising · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ZipRecruiter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Job advertising and distributionTalent acquisition5%5 of 10924%25accepted challenger
Recruitment marketing and career sitesTalent acquisition0%80 of 81100%2under 10 labels · led by Teamtailor at 16%
Compensation managementCompensation and total rewards0%129 of 1890%1under 10 labels · led by Pave at 18%
Recruiting CRM and sourcingTalent acquisition0%51 of 880%1under 10 labels · led by Lever at 20%

Movement

This is the first edition on this tier, so no move can be computed for ZipRecruiter yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ZipRecruiter across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501023
GPT-5.4 mini01001
Gemini 3.5 Flash03115
Perplexity Sonar01001
Grok 4.1 Fast01113
Mistral Small01012
DeepSeek V4 Flash01012
Llama 4 Maverick00101
Qwen 3.7 Flash12104
Kimi K201012
GLM 4.7 FlashX01113
MiniMax M2.510102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase16 labels1
Comparative29 labels5not counted in share
Budget-constrained9 labels4
Scale-constrained3 labelsNone
Negative26 labelsNone
First choiceAlternativeMentionNegative86 labels in all, every segment counted; 6 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest ZipRecruiter because: ✅ Broad distribution (100+ boards)” MiniMax M2.5 · Job advertising · paraphrase prompt · first choice
“For most small businesses, ZipRecruiter is the best option” Qwen 3.7 Flash · Job advertising · budget prompt · first choice
“A Connector Tool (Like ZipRecruiter or Jobvite) to distribute the above posts to lesser-known boards automatically.” Qwen 3.7 Flash · Job advertising · paraphrase prompt · alternative
“If you are a lean HR team that wants to write a post once and blast it everywhere, choose ZipRecruiter.” Gemini 3.5 Flash · Job advertising · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Job scams appear on platforms like ZipRecruiter and LinkedIn, with scammers using complex schemes to lure job seekers into financial traps.” Claude Haiku 4.5 · Recruitment marketing · negative prompt · soft negative
“Many major platforms (including Indeed and ZipRecruiter) have shifted heavily toward pay-per-click or pay-per-application models” Gemini 3.5 Flash · Job advertising · negative prompt · soft negative
“some users report that its job matching algorithm is ineffective and that it may repost outdated or fake listings” Mistral Small · Job advertising · negative prompt · soft negative
“Ineffective matching, ghost jobs, scammers hijack listings; mixed ROI complaints despite some successes.” Grok 4.1 Fast · Job advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as ZipRecruiter, over the 86 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZipRecruiter was named but was not.
ProductSame answerTook the first choice insteadHead to head
Indeed63 of 8619Not in the top three
LinkedIn38 of 868Not in the top three
Glassdoor26 of 860Not in the top three
Monster21 of 860Not in the top three
Appcast19 of 868Not in the top three
CareerBuilder19 of 860Not in the top three
Craigslist19 of 860Not in the top three
Handshake19 of 860Not in the top three
Google for Jobs18 of 862Not in the top three
Dice18 of 860Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ZipRecruiter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 71 of the 86 answers that named ZipRecruiter and are not a share of its labels.

Domains cited

g2.com39
ziprecruiter.comYour site23
pin.com20
reddit.com20
pitchmeai.com19
bestjobsearchapps.com18
noon.ai18
money.com17
guideflow.com16
selectsoftwarereviews.com16

183 of the 206 domain citations in answers naming ZipRecruiter came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZipRecruiter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZipRecruiter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ziprecruiter.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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