Every category where a model named Claude for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
HR AI assistants	Onboarding and employee experience	6%	7 of 119	0%	7	under 10 labels · led by Workativ Assistant at 12%
AI recruiting assistants	Talent acquisition	0%	76 of 84	100%	1	under 10 labels · led by GoPerfect at 19%
Employee wellbeing and mental health	Onboarding and employee experience	0%	76 of 99	100%	1	under 10 labels · led by Wellable at 30%
People analytics	Workforce planning and analytics	0%	60 of 99	0%	1	under 10 labels · led by HiBob at 15%

Movement

This is the first edition on this tier, so no move can be computed for Claude yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Claude across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	0	1	1	3
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	1	0	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	1	0	1	2
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained15 labels3

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A general-purpose writing assistant (ChatGPT or Claude) — The cheapest and most flexible option.” DeepSeek V4 Flash · HR AI assistants · budget prompt · first choice

“usually ChatGPT or Claude for drafting and internal support tasks” Perplexity Sonar · HR AI assistants · budget prompt · first choice

“standard generative AI is unmatched in ROI” Gemini 3.5 Flash · HR AI assistants · budget prompt · first choice

“Best writing assistant: ChatGPT or Claude (free tiers).” GLM 4.7 FlashX · HR AI assistants · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“General AI Chatbots (ChatGPT, Claude, etc.): These are not safe for mental health support.” GLM 4.7 FlashX · Employee wellbeing · negative prompt · hard negative

“Why to avoid... feeding resumes directly into raw AI chatbots is highly discouraged” Gemini 3.5 Flash · AI recruiting assistants · negative prompt · hard negative

Named alongside

The products named in the same answers as Claude, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Claude was named but was not.

ProductSame answerTook the first choice insteadHead to head

ChatGPT24 of 252Not in the top three

Gusto14 of 255Not in the top three

BambooHR9 of 251Not in the top three

Rippling7 of 251Not in the top three

Gemini7 of 250Not in the top three

HireVue6 of 250Not in the top three

Leena AI6 of 250Not in the top three

Playroll Orbit5 of 252Not in the top three

Workativ Assistant5 of 251Not in the top three

Factorial5 of 250Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Claude. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 25 answers that named Claude and are not a share of its labels.

Domains cited

firsthr.app12

peoplebox.ai11

gusto.com8

thenontechai.com8

herothemes.com7

rippling.com7

workativ.com6

peoplemanagingpeople.com5

aihr.com4

humand.co4

Seventy-two of the seventy-two domain citations in answers naming Claude came from somebody else's page.

Pages cited

firsthr.app/compare/core-hr/hr-ai-tools11

peoplebox.ai/blog/ai-tools-hr-teams11

thenontechai.com/best-free-low-cost-ai-hr-tools-small-businesses-20268

herothemes.com/blog/hr-chatbots7

rippling.com/blog/hr-ai-tools7

gusto.com/resources/guides/best-ai-hr-tools6

humand.co/en/compare/best-ai-powered-hr-software-tools4

kvistly.com/blog/best-ai-tools-for-hr4

Pages are listed as the models cited them.

Names read as Claude

What the judge wrote, as written, with how often. The vendor table decides that these count as Claude; a claim can dispute any of them.

Claude 3.5 Sonnet 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Claude's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Claude, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at claude.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.