Every category where a model named Factorial for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Leave and absence management	Core HR and payroll	0%	18 of 89	7%	14	accepted challenger
Applicant tracking systems	Talent acquisition	0%	14 of 50	0%	5	under 10 labels · led by Greenhouse at 47%
People analytics	Workforce planning and analytics	0%	25 of 99	0%	5	under 10 labels · led by HiBob at 15%
HR AI assistants	Onboarding and employee experience	0%	32 of 119	0%	3	under 10 labels · led by Workativ Assistant at 12%
Org charts and org design	Workforce planning and analytics	0%	62 of 81	33%	3	under 10 labels · led by ChartHop at 27%
Time and attendance	Core HR and payroll	0%	24 of 90	0%	3	under 10 labels · led by UKG Ready at 15%
Employee onboarding	Onboarding and employee experience	0%	28 of 104	0%	2	under 10 labels · led by BambooHR at 29%
HR compliance and policy management	Core HR and payroll	0%	73 of 84	100%	1	under 10 labels · led by Rippling at 16%
Learning management systems	Learning and development	0%	50 of 74	0%	1	under 10 labels · led by TalentLMS at 48%
Performance management	Performance and talent management	0%	38 of 60	0%	1	under 10 labels · led by Lattice at 41%
Workforce scheduling	Core HR and payroll	0%	39 of 94	0%	1	under 10 labels · led by Deputy at 26%

Movement

This is the first edition on this tier, so no move can be computed for Factorial yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Factorial across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	1	4
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	1	1	0	2
Mistral Small	0	2	0	2
DeepSeek V4 Flash	3	3	2	8
Llama 4 Maverick	1	3	0	4
Qwen 3.7 Flash	1	0	0	1
Kimi K2	2	1	0	3
GLM 4.7 FlashX	4	3	0	7
MiniMax M2.5	1	3	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase10 labelsNone

Comparative31 labelsNone

Budget-constrained24 labels1

Scale-constrained4 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative80 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For medium-sized businesses, Factorial is a good option as it is affordable and has a clean design with simple metrics.” Llama 4 Maverick · People analytics · budget prompt · alternative

“Choose Factorial HR. Great if you also need onboarding, performance reviews, or expense management” GLM 4.7 FlashX · Leave · paraphrase prompt · alternative

“Need lightweight analytics but not a full HRIS | Factorial or Sage HR | Budget-friendly” Perplexity Sonar · People analytics · budget prompt · alternative

“Factorial is an all-in-one HR and business management platform that covers time tracking...” Claude Haiku 4.5 · Time and attendance · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“a paid tool like Organimi or Factorial (auto-updating, from ~$80/month) is worth the investment” DeepSeek V4 Flash · Org charts · budget prompt · soft negative

“Factorial's deeper features can feel unpolished compared to more established tools” Claude Haiku 4.5 · Leave · negative prompt · soft negative

“Mid-market risk: migration quality and post-go-live support ownership are unclear” DeepSeek V4 Flash · HR compliance · negative prompt · soft negative

Named alongside

The products named in the same answers as Factorial, over the 80 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Factorial was named but was not.

ProductSame answerTook the first choice insteadHead to head

BambooHR56 of 8014Not in the top three

Gusto32 of 807Not in the top three

Rippling23 of 800Not in the top three

Vacation Tracker19 of 809Not in the top three

Timetastic17 of 805Not in the top three

Deel15 of 800Not in the top three

Zoho People14 of 803Not in the top three

Calamari13 of 800Not in the top three

Connecteam12 of 801Not in the top three

Workday12 of 801Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Factorial. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 78 of the 80 answers that named Factorial and are not a share of its labels.

Domains cited

peoplemanagingpeople.com51

firsthr.app35

forbes.com31

learn.g2.com23

employsome.com22

personio.com20

factorialhr.comYour site15

selectsoftwarereviews.com14

capterra.com12

g2.com12

220 of the 235 domain citations in answers naming Factorial came from somebody else's page.

Pages cited

employsome.com/best/leave-management-software19

peoplemanagingpeople.com/tools/best-leave-management-software17

personio.com/hr-lexicon/hr-analytics-tools16

forbes.com/advisor/business/software/best-leave-management-systems15

firsthr.app/compare/general/hr-analytics-software12

firsthr.app/compare/core-hr/hr-ai-tools11

jugglehire.com/blog/hr-tips/people-analytics-tools10

learn.g2.com/best-hr-analytics-software10

Pages are listed as the models cited them.

Names read as Factorial

What the judge wrote, as written, with how often. The vendor table decides that these count as Factorial; a claim can dispute any of them.

Factorial / Sage HR 1Factorial HR 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Factorial's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Factorial, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at factorialhr.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.