Every category where a model named Microsoft Power BI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
People analytics	Workforce planning and analytics	0%	80 of 99	46%	13	criticized challenger
Workforce planning	Workforce planning and analytics	0%	72 of 89	100%	1	under 10 labels · led by ChartHop at 31%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Power BI yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Power BI across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	2	3
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	2	3
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase5 labelsNone

Comparative4 labelsNone

Budget-constrained10 labelsNone

Scale-constrained4 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Build custom dashboards in Power BI or Looker Studio to save on software licensing fees.” Gemini 3.5 Flash · People analytics · budget prompt · alternative

“Offers maximum flexibility and data sovereignty (data stays in your own tenant).” Qwen 3.7 Flash · People analytics · comparative prompt · alternative

“Power BI Pro ($14/seat)” MiniMax M2.5 · People analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“basic BI templates (such as generic PowerBI or Tableau HR dashboards) ... lack automated data pipelines” Gemini 3.5 Flash · People analytics · negative prompt · soft negative

“You build the data model yourself; highest flexibility but highest implementation effort.” MiniMax M2.5 · People analytics · direct prompt · soft negative

“High maintenance... Only recommend this if your company already employs a data scientist” Qwen 3.7 Flash · People analytics · paraphrase prompt · soft negative

“DIY BI: Power BI/Looker \u2014 only if you have a real analyst resource.” DeepSeek V4 Flash · People analytics · scale prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Power BI, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Power BI was named but was not.

ProductSame answerTook the first choice insteadHead to head

Visier27 of 339Not in the top three

BambooHR21 of 3310Not in the top three

ChartHop18 of 334Not in the top three

Tableau18 of 330Not in the top three

Culture Amp13 of 331Not in the top three

One Model13 of 331Not in the top three

Crunchr12 of 332Not in the top three

Lattice11 of 332Not in the top three

15Five9 of 333Not in the top three

SAP SuccessFactors9 of 330Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Power BI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 18 of the 33 answers that named Microsoft Power BI and are not a share of its labels.

Domains cited

firsthr.app11

peoplemanagingpeople.com10

jugglehire.com9

selectsoftwarereviews.com9

personio.com8

eletive.com7

hrbench.com7

hr.university5

leapsome.com5

thrivesparrow.com5

Seventy-six of the seventy-six domain citations in answers naming Microsoft Power BI came from somebody else's page.

Pages cited

firsthr.app/compare/general/hr-analytics-software10

jugglehire.com/blog/hr-tips/people-analytics-tools9

selectsoftwarereviews.com/buyer-guide/analytics-tools9

peoplemanagingpeople.com/tools/best-people-analytics-software8

personio.com/hr-lexicon/hr-analytics-tools8

eletive.com/blog/people-analytics-tools7

hrbench.com/blog/best-people-analytics-software7

hr.university/tools/hr-analytics-software5

Pages are listed as the models cited them.

Names read as Microsoft Power BI

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Power BI; a claim can dispute any of them.

Power BI 5Power BI Pro 2PowerBI 2Microsoft Power BI / DAX (often used with AHA!) 1Microsoft Power BI Free/Desktop 1Microsoft PowerBI 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Power BI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Power BI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoftpowerbi.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.