10 categories · RankedCulture Amp
356Judge labels
59First choices
60Negative labels
12 of 12Models named it
10Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
40% in Employee engagement surv for mid-market buyers
Rank 1 of 77 in the mid-market standingendorsed leader
10 of 12 models made it the first choice on the direct prompt; 10% of its 42 labels there were negative.
By buyer segmentStrongest at mid-market.
Small business7 of 124
2%20 labels
criticized challenger
Mid-market1 of 77
40%42 labels
endorsed leader
Enterprise1 of 92
30%41 labels
endorsed leader
In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Culture Amp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Employee engagement surveys | Onboarding and employee experience | 40% | 1 of 77 | 10% | 42 | endorsed leader |
| 360 feedback | Performance and talent management | 8% | 4 of 77 | 10% | 41 | accepted challenger |
| Performance management | Performance and talent management | 2% | 9 of 60 | 10% | 21 | accepted challenger |
| People analytics | Workforce planning and analytics | 2% | 10 of 99 | 5% | 22 | accepted challenger |
| Succession planning | Performance and talent management | 0% | 29 of 99 | 0% | 3 | under 10 labels · led by Lattice at 31% |
| Compensation management | Compensation and total rewards | 0% | 74 of 189 | 0% | 1 | under 10 labels · led by Pave at 18% |
| Employee onboarding | Onboarding and employee experience | 0% | 52 of 104 | 0% | 1 | under 10 labels · led by BambooHR at 29% |
| Frontline employee apps | Onboarding and employee experience | 0% | 52 of 97 | 0% | 1 | under 10 labels · led by Connecteam at 56% |
| Mentoring software | Learning and development | 0% | 28 of 55 | 0% | 1 | under 10 labels · led by Together at 37% |
| Recognition and rewards | Onboarding and employee experience | 0% | 40 of 55 | 0% | 1 | under 10 labels · led by Bonusly at 22% |
Movement
This is the first edition on this tier, so no move can be computed for Culture Amp yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.
By model
How each model treated Culture Amp across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 3 | 0 | 6 |
| GPT-5.4 mini | 4 | 1 | 2 | 0 | 7 |
| Gemini 3.5 Flash | 5 | 10 | 1 | 3 | 19 |
| Perplexity Sonar | 2 | 2 | 3 | 0 | 7 |
| Grok 4.1 Fast | 1 | 3 | 4 | 2 | 10 |
| Mistral Small | 4 | 1 | 6 | 1 | 12 |
| DeepSeek V4 Flash | 3 | 11 | 2 | 2 | 18 |
| Llama 4 Maverick | 2 | 1 | 3 | 0 | 6 |
| Qwen 3.7 Flash | 3 | 7 | 2 | 1 | 13 |
| Kimi K2 | 2 | 8 | 3 | 1 | 14 |
| GLM 4.7 FlashX | 2 | 3 | 2 | 1 | 8 |
| MiniMax M2.5 | 2 | 7 | 5 | 0 | 14 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct77 labels26
Paraphrase64 labels20
Comparative80 labels18not counted in share
Budget-constrained44 labels6
Scale-constrained47 labels7
Negative44 labels3not counted in share
First choiceAlternativeMentionNegative356 labels in all, every segment counted; 59 of the 80 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want deep analytics, driver analysis, and rich benchmarks: Look at Culture Amp or Quantum Workplace. These are standard-setting platforms” Gemini 3.5 Flash · Employee engagement surv · scale prompt · first choice
“One of the most popular standalone engagement platforms... Choose Culture Amp or Qualtrics if: You want hard data, industry benchmarks” Qwen 3.7 Flash · Employee engagement surv · comparative prompt · first choice
“If you want a standalone, specialized employee-listening tool that helps your managers become better leaders, go with Culture Amp” Gemini 3.5 Flash · Employee engagement surv · paraphrase prompt · first choice
“Culture Amp is the premier tool for organizations looking for rigorous, scientifically backed data on their culture.” Gemini 3.5 Flash · Employee engagement surv · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid enterprise platforms like Culture Amp, Qualtrics, or Microsoft Viva Glint” DeepSeek V4 Flash · Employee engagement surv · budget prompt · hard negative
“Avoid enterprise like Culture Amp/Qualtrics ($10+/user, custom quotes).” Grok 4.1 Fast · Employee engagement surv · budget prompt · hard negative
“Some users find its reporting and integration capabilities less robust compared to dedicated performance management systems.” Mistral Small · Performance management · negative prompt · soft negative
“platforms (like Lattice or Culture Amp) require expensive annual minimum contracts that cost thousands of dollars upfront” Gemini 3.5 Flash · 360 feedback · budget prompt · soft negative
Named alongside
The products named in the same answers as Culture Amp, over the 356 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Culture Amp was named but was not.
ProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Culture Amp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 278 of the 356 answers that named Culture Amp and are not a share of its labels.
Domains cited
feedbackpulse.com133
betterworks.com111
workhuman.com109
peoplemanagingpeople.com90
selectsoftwarereviews.com87
engagedly.com76
eletive.com67
nanoglobals.com66
thrivesparrow.com64
g2.com58
861 of the 861 domain citations in answers naming Culture Amp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Culture Amp
What the judge wrote, as written, with how often. The vendor table decides that these count as Culture Amp; a claim can dispute any of them.
CultureAmp 3Culture Amp (via Orgnostic) 1
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Culture Amp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Culture Amp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at cultureamp.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.