Index › Onboarding and employee experience › September 2026 Edition

Employee engagement surveys

Asked as “employee engagement survey platform”, and as “employee pulse survey tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Culture Amp

Clear leader

40% of first choices, clear leader.

ShowinginAll 50 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Workleap Officevibe40%ContestedStanding →Mid-market

Culture Amp40%Clear leaderThis page Enterprise

Culture Amp30%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Culture Amp10%42endorsed leader

Workleap Officevibe0%31accepted challenger

FeedbackPulse0%14accepted challenger

Lattice3%36accepted challenger

15Five0%37accepted challenger

Show the three products at 0%, ordered by negative rate

Qualtrics EmployeeXM38%16criticized challenger

Workday Peakon Employee Voice30%10criticized challenger

Leapsome0%13accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Culture Amp vs Workleap Officevibe Culture Amp vs FeedbackPulse Workleap Officevibe vs FeedbackPulse

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative60%

Key

Culture Amp40%

Workleap Officevibe12%

FeedbackPulse12%

Lattice10%

15Five6%

Leapsome0%

Qualtrics EmployeeXM0%

Workday Peakon Employee Voice0%

02What they warned about

Seven of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Qualtrics EmployeeXM

38%

6 of 16 labels negative · 5 of 12 models · 2 hard negative

“Avoid enterprise platforms like **Culture Amp**, **Qualtrics**, or **Microsoft Viva Glint**” DeepSeek V4 Flash, budget prompt

Culture Amp

10%

4 of 42 labels negative · 4 of 12 models · 2 hard negative

“Avoid enterprise platforms like **Culture Amp**, **Qualtrics**, or **Microsoft Viva Glint**” DeepSeek V4 Flash, budget prompt

Google Forms

38%

3 of 8 labels negative · 3 of 12 models · 1 hard negative

“You have outgrown basic, manual forms (like Google Forms)” Gemini 3.5 Flash, scale prompt

Qualtrics XM

75%

3 of 4 labels negative · 3 of 12 models · 1 hard negative

“Why You Should Avoid Enterprise Giants (Qualtrics, Workday Peakon, Perceptyx)” Gemini 3.5 Flash, direct prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

61 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 717 links across 254 sites, every framing counted. Ranked by the number of answers carrying the site or page.

feedbackpulse.com

vendor site · FeedbackPulse33 answers · 67 citations · 10 models

culturemonkey.io

vendor site · CultureMonkey21 answers · 37 citations · 10 models

thrivesparrow.com

vendor site · ThriveSparrow20 answers · 25 citations · 10 models

engagedly.com

vendor site · Engagedly17 answers · 19 citations · 7 models

apollotechnical.com

14 answers · 15 citations · 10 models

selectsoftwarereviews.com

vendor site · Select Software Reviews14 answers · 14 citations · 7 models

thehappinessindex.com

11 answers · 15 citations · 6 models

qualaroo.com

vendor site · Qualaroo11 answers · 11 citations · 7 models

happily.ai

vendor site · Happily.ai10 answers · 12 citations · 7 models

questionpro.com

10 answers · 10 citations · 7 models

matterapp.com

9 answers · 10 citations · 7 models

contactmonkey.com

vendor site · ContactMonkey9 answers · 9 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

feedbackpulse.com/resources/best-employee-survey-software

27 answers · 10 models

engagedly.com/blog/best-employee-engagement-survey-softwares

17 answers · 7 models

thrivesparrow.com/blog/best-employee-engagement-software

15 answers · 8 models

selectsoftwarereviews.com/buyer-guide/best-employee-engagement-software

14 answers · 7 models

apollotechnical.com/best-employee-engagement-survey-vendors-for-mid-market-…

11 answers · 9 models

culturemonkey.io/employee-engagement/pulse-survey-tools

11 answers · 10 models

contactmonkey.com/blog/pulse-survey-tool

9 answers · 8 models

thehappinessindex.com/blog/best-employee-engagement-platforms

9 answers · 5 models

qualaroo.com/blog/employee-pulse-survey-tools

8 answers · 6 models

questionpro.com/blog/employee-pulse-survey-tool

8 answers · 7 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best employee engagement survey platform for a mid-market B2B company?”Paraphrase“Which employee pulse survey tool would you recommend to a mid-sized B2B company?”Comparative“What are the top engagement platforms and how do they differ?”Budget-constrained“What is the best employee engagement survey platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an employee engagement survey platform. What should we look at?”Negative“Which engagement platforms should I avoid or be cautious about?”

Claude Haiku 4.5Lattice

Three alternatives

15Five, Culture Amp, Workleap Officevibe

LatticeHeld

Two alternatives

Culture Amp, Leapsome

no first choiceThriveSparrow

Four alternatives

FeedbackPulse, Google Forms, Workleap Officevibe, Zoho Survey

no first choicenothing named

GPT-5.4 miniCulture Amp

Two alternatives

Qualtrics EmployeeXM, WorkTango

Workleap OfficevibeChanged

Four alternatives

Bonusly, Lattice, Leapsome, Qualtrics EmployeeXM

no first choiceBetterworks, SurveySparrowno first choicenothing named

Gemini 3.5 FlashCulture Amp, Lattice

Two alternatives

15Five, Leapsome

against: Perceptyx, Qualtrics XM, Workday Peakon Employee VoiceCulture Amp, LatticeHeld

Two alternatives

Leapsome, Workleap Officevibe

against: Qualtrics EmployeeXM, Workday Peakon Employee VoiceCulture Amp

Five alternatives

Bonusly, Lattice, Motivosity, Teamflect, inFeedo AI

ThriveSparrow

Five alternatives

Connecteam, FeedbackPulse, Google Forms + Looker Studio, Tally, Teamflect

against: Culture Amp, Qualtrics EmployeeXMCulture Amp, Quantum Workplace

Five alternatives

15Five, Lattice, Leapsome, Teamflect, Workleap Officevibe

against: Google Formsnothing named

Perplexity SonarCulture Amp

Three alternatives

15Five, Lattice, Workleap Officevibe

Culture AmpHeld

One alternative

Workleap Officevibe

no first choiceFeedbackPulse

Two alternatives

Workleap Officevibe, Zoho Survey

against: Google Formsno first choiceagainst: Discord, Facebook Groups, Lark, Microsoft SharePoint, Microsoft Teams, Outreach, Slack

Grok 4.1 FastCulture Amp

Two alternatives

15Five, Lattice

15FiveChanged

Three alternatives

Culture Amp, FeedbackPulse, Workleap Officevibe

no first choiceThriveSparrow

Four alternatives

15Five, FeedbackPulse, Google Forms, Workleap Officevibe

against: Culture Amp, Lattice, Qualtrics EmployeeXMno first choicenothing named

Mistral SmallCulture Amp

Four alternatives

15Five, Lattice, Quantum Workplace, Workleap Officevibe

Culture AmpHeld

Three alternatives

15Five, Leapsome, Vantage Pulse

no first choiceFeedbackPulse, Workleap Officevibe

Two alternatives

StaffHero, TINYpulse

no first choicenothing named

DeepSeek V4 FlashLattice

Three alternatives

15Five, Culture Amp, Quantum Workplace

against: Workday Peakon Employee VoiceCulture AmpChanged

Four alternatives

15Five, CultureMonkey, Lattice, Workleap Officevibe

against: Microsoft Viva GlintCulture Amp, Qualtrics XM

Four alternatives

15Five, Lattice, Microsoft Viva Glint, Workday Peakon Employee Voice

FeedbackPulse, HeartCount

Two alternatives

Google Forms, Workleap Officevibe

against: Culture Amp, Microsoft Viva Glint, Qualtrics EmployeeXM, SurveyMonkeyCulture Amp

Five alternatives

Lattice, Leapsome, Microsoft Viva Glint, Qualtrics EmployeeXM, Workleap Officevibe

against: Apollo.io, Feeld, Groove, Growthoid, HubSpot, Likes.io, Match.com, Mixmax, PhantomBuster, Plenty of Fish, SalesLoft, Seamless AI, Stormlikes, Tinder, ToutApp, Views4You

Llama 4 MaverickCulture Amp

Three alternatives

15Five, Lattice, Quantum Workplace

15Five, Culture AmpChanged

One alternative

CultureMonkey

no first choiceFeedbackPulse, Workleap Officevibe

Three alternatives

15Five, Lattice, Leapsome

no first choicenothing named

Qwen 3.7 FlashCulture Amp

Three alternatives

15Five, Lattice, Workleap Officevibe

Culture AmpHeld

Two alternatives

Leapsome, Workleap Officevibe

Culture Amp, Qualtrics EmployeeXM

Five alternatives

15Five, Bonusly, Lattice, Microsoft Viva Engage, Workhuman

FeedbackPulse, ThriveSparrow, Workleap Officevibe

Two alternatives

15Five, Lattice

against: Google Forms, Qualtrics EmployeeXMno first choicenothing named

Kimi K2Culture Amp

Two alternatives

Lattice, Workleap Officevibe

Culture AmpHeld

Four alternatives

15Five, Microsoft Viva Glint, TINYpulse, Workleap Officevibe

no first choiceWorkleap Officevibe

Four alternatives

15Five, FeedbackPulse, Google Forms, ThriveSparrow

against: Culture Ampno first choiceagainst: Qualtrics XMnothing named

GLM 4.7 FlashXCulture Amp

Six alternatives

15Five, Engagedly, Lattice, Leapsome, Quantum Workplace, Workvivo

Culture AmpHeld

Two alternatives

FeedbackPulse, Lattice

no first choiceMatter, Team Insights

Three alternatives

Bonusly, Engagedly, Google Forms

against: WorkTangono first choiceagainst: Qualtrics XMnothing named

MiniMax M2.5Culture Amp, Matter

Three alternatives

15Five, Lattice, ThriveSparrow

15Five, Culture AmpChanged

One alternative

Leapsome

against: Qualtrics EmployeeXMno first choiceFeedbackPulse, Workleap Officevibe

Three alternatives

15Five, Culture Amp, TINYpulse

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 16:58	yes	9	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 17:19	yes	4	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 17:18	yes	15	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-17 17:14	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:07	yes	29	19 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:07	yes	5	5 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 17:07	yes	15	34 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 17:18	yes	5	3 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:22	yes	5	19 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:13	yes	9	24 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:07	yes	8	56 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 17:09	yes	5	17 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:14	yes	16	11 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 17:19	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 17:10	yes	15	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-17 17:17	yes	19	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:03	yes	33	19 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:13	yes	5	5 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 17:22	yes	20	15 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 17:10	yes	5	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:20	yes	5	29 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 16:59	yes	15	43 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:18	yes	12	22 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 16:57	yes	5	29 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:03	no	0	2 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 17:21	no	0	6 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 17:01	yes	14	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-17 17:19	yes	20	7 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:04	yes	28	17 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:05	yes	10	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 16:59	yes	29	75 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 16:58	yes	5	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:23	no	0	38 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:20	yes	10	26 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:11	yes	19	95 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 17:11	yes	10	24 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:18	yes	9	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 17:09	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 17:18	yes	23	23 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-17 17:13	yes	20	5 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 16:59	yes	44	21 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:19	yes	5	4 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 17:15	yes	28	46 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 17:11	yes	5	3 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:04	yes	5	30 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:15	yes	15	31 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 16:58	yes	10	29 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 17:21	yes	5	39 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:12	no	0	8 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 17:05	no	0	9 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 17:00	yes	12	23 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-17 17:18	yes	20	10 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:17	yes	13	11 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:06	no	0	8 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 17:19	yes	14	52 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 17:01	yes	5	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:17	no	0	29 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:14	yes	10	25 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:01	yes	13	30 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 17:06	no	0	10 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 17:22	no	0	2 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 16:57	no	0	4 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 16:57	yes	15	20 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-17 17:03	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 17:11	yes	15	7 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:10	yes	5	5 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 17:00	yes	30	55 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 16:59	yes	10	4 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:14	no	0	33 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 17:19	yes	15	47 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:07	yes	10	59 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 17:08	yes	5	19 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Gallup read as Gallup Access

Glint read as Microsoft Viva Glint

OfficeVibe (Workleap) read as Workleap Officevibe

Officevibe read as Workleap Officevibe

Officevibe (Workleap) read as Workleap Officevibe

Officevibe (by Workleap) read as Workleap Officevibe

Peakon read as Workday Peakon Employee Voice

Peakon (by Workday) read as Workday Peakon Employee Voice

Qualtrics read as Qualtrics EmployeeXM

Qualtrics (XM Platform) read as Qualtrics EmployeeXM

Workday Peakon read as Workday Peakon Employee Voice

Workleap read as Workleap Officevibe

Workleap (Officevibe) read as Workleap Officevibe

Workleap (formerly Officevibe) read as Workleap Officevibe

Workplace read as Workplace from Meta

Unresolved, counted raw

Agorapulse

Feeld

Glint/Leverage

Growthoid

HeartCount

Likes.io

Match.com

PhantomBuster

Plenty of Fish

Seamless AI

Stormlikes

Team Insights

ToutApp

Views4You

eXo Platform

inFeedo AI

Discontinued, still offered

No shut-down product was recommended here.

Employee engagement surveys

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in onboarding and employee experience