Every category where a model named Qualtrics EmployeeXM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	0%	46 of 77	38%	16	criticized challenger
People analytics	Workforce planning and analytics	0%	72 of 99	40%	5	under 10 labels · led by HiBob at 15%
360 feedback	Performance and talent management	0%	71 of 77	100%	1	under 10 labels · led by Lattice at 40%
Frontline employee apps	Onboarding and employee experience	0%	66 of 97	0%	1	under 10 labels · led by Connecteam at 56%

Movement

This is the first edition on this tier, so no move can be computed for Qualtrics EmployeeXM yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Qualtrics EmployeeXM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	0	1	0	2	3
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	0	2	1	4
Kimi K2	0	0	0	2	2
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels4

Paraphrase17 labels6

Comparative19 labels2not counted in share

Budget-constrained14 labels1

Scale-constrained14 labelsNone

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative85 labels in all, every segment counted; 11 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Culture Amp or Qualtrics if: You want hard data, industry benchmarks, and have a dedicated HR team” Qwen 3.7 Flash · Employee engagement surv · comparative prompt · first choice

“If you want deeper analytics, more sophisticated survey design, and an enterprise-grade experience platform, I’d lean Qualtrics.” GPT-5.4 mini · Employee engagement surv · direct prompt · alternative

“Best For: Organizations that want to link employee sentiment (surveys, feedback, 360 reviews) to business outcomes.” Gemini 3.5 Flash · People analytics · comparative prompt · alternative

“Qualtrics: best if you want a more advanced, enterprise-grade listening program with benchmarking” GPT-5.4 mini · Employee engagement surv · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid enterprise platforms like Culture Amp, Qualtrics, or Microsoft Viva Glint” DeepSeek V4 Flash · Employee engagement surv · budget prompt · hard negative

“Avoid enterprise like Culture Amp/Qualtrics ($10+/user, custom quotes).” Grok 4.1 Fast · Employee engagement surv · budget prompt · hard negative

“you don't have the budget or a dedicated "People Analytics" team to manage heavy, complex enterprise software like Qualtrics or Workday Peakon” Gemini 3.5 Flash · Employee engagement surv · paraphrase prompt · soft negative

“High-end enterprise tools like Culture Amp or Qualtrics often require expensive annual contracts” Gemini 3.5 Flash · Employee engagement surv · budget prompt · soft negative

Named alongside

The products named in the same answers as Qualtrics EmployeeXM, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics EmployeeXM was named but was not.

ProductSame answerTook the first choice insteadHead to head

Culture Amp66 of 8522Not in the top three

Workday Peakon Employee Voice36 of 855Not in the top three

Lattice36 of 852Not in the top three

15Five25 of 852Not in the top three

Microsoft Viva Glint24 of 852Not in the top three

Workleap Officevibe19 of 856Not in the top three

Leapsome17 of 850Not in the top three

CultureMonkey15 of 851Not in the top three

Betterworks12 of 853Not in the top three

Visier9 of 855Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Qualtrics EmployeeXM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 67 of the 85 answers that named Qualtrics EmployeeXM and are not a share of its labels.

Domains cited

feedbackpulse.com34

culturemonkey.io26

workhuman.com24

engagedly.com21

g2.com21

selectsoftwarereviews.com21

peoplemanagingpeople.com18

thrivesparrow.com18

capterra.com17

eletive.com17

217 of the 217 domain citations in answers naming Qualtrics EmployeeXM came from somebody else's page.

Pages cited

feedbackpulse.com/resources/best-employee-survey-software21

engagedly.com/blog/best-employee-engagement-survey-softwares17

selectsoftwarereviews.com/buyer-guide/best-employee-engagement-software16

hrfuture.net/strategy-operations/top-employee-engagement-survey-software-in-202614

capterra.com/resources/best-employee-engagement-software-reviews-analysis13

culturemonkey.io/employee-engagement/pulse-survey-tools12

assessmentcloud.com/blog/best-employee-survey-software10

thrivesparrow.com/blog/best-employee-engagement-software10

Pages are listed as the models cited them.

Names read as Qualtrics EmployeeXM

What the judge wrote, as written, with how often. The vendor table decides that these count as Qualtrics EmployeeXM; a claim can dispute any of them.

Qualtrics 11Qualtrics (EmployeeXM) 1Qualtrics (XM Platform) 1Qualtrics Employee Experience 1Qualtrics EmployeeXM / Workday Peakon 1Qualtrics XM for Employee Experience 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics EmployeeXM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics EmployeeXM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at qualtrics.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.