Every category where a model named Veriato for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee monitoring	Workforce planning and analytics	0%	66 of 75	50%	6	under 10 labels · led by ActivTrak at 33%
HRIS and HCM platforms	Core HR and payroll	0%	58 of 66	100%	1	under 10 labels · led by Rippling at 26%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Veriato yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Veriato across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	1	2
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase0 labelsNone

Comparative12 labels4not counted in share

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 1 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Strong in behavioral analytics and data loss prevention (DLP).” Grok 4.1 Fast · Employee monitoring · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Teramind and Veriato, which capture keystroke data, screen recordings, and DLP events simultaneously, generate the most "slows down my computer" reviews” Claude Haiku 4.5 · Employee monitoring · negative prompt · soft negative

“Reviewers of Veriato, for example, describe it as powerful but heavy, costly, and sensitive from an employee-trust perspective.” GPT-5.4 mini · HRIS and HCM platforms · negative prompt · soft negative

“uses keystroke logging and screen recording features that are far more invasive than most legitimate business needs” DeepSeek V4 Flash · Employee monitoring · negative prompt · soft negative

“Overly broad data collectors (e.g., Veriato, Hubstaff in some reviews): Can lead to data breaches” Grok 4.1 Fast · Employee monitoring · negative prompt · soft negative

Named alongside

The products named in the same answers as Veriato, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Veriato was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Teramind31 of 339Not among the top eight

ActivTrak30 of 337Not among the top eight

Hubstaff23 of 331Not among the top eight

Insightful17 of 332Not among the top eight

Time Doctor17 of 330Not among the top eight

CurrentWare8 of 330Not among the top eight

Controlio6 of 330Not among the top eight

InterGuard6 of 330Not among the top eight

DeskTime5 of 330Not among the top eight

WorkTime4 of 331Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Veriato. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 33 answers that named Veriato and are not a share of its labels.

Domains cited

teramind.co19

currentware.com16

insightful.io16

forbes.com15

employee-monitoring.net14

traqq.com14

worktime.com13

softwarefinder.com12

hubstaff.com11

business.com10

140 of the 140 domain citations in answers naming Veriato came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-employee-monitoring-software15

traqq.com/blog/best-employee-monitoring-software14

currentware.com/blog/best-employee-monitoring-software12

softwarefinder.com/resources/best-employee-monitoring-software11

business.com/categories/employee-monitoring-software10

learn.g2.com/best-employee-monitoring-software10

gitnux.org/best/employee-monitor-software9

insightful.io/blog/employee-activity-monitoring-tools-compared9

Pages are listed as the models cited them.

Search and answers

veriato.com is not in Google's top ten for any of the category's searches. In the answers, Veriato takes 0% of first choices and ActivTrak takes 33%.

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In search

Google, US estimates

Position for “employee monitoring tool”

–

not in the top ten

Position for “employee monitoring tools”

–

not in the top ten

Searches for its name, Google: 480 a month (“veriato”)
AI search demand for its name, est.: 13 a month
Organic visits to its site: about 485 a month
Searches its site ranks for: 123 · 5 in the top three
Sites linking to it: 1,949
Paid Google search: 1 searches its ads show for, about 3 clicks and $43 a month (estimate)

Ads on GoogleDetailLess

19 ads · 15 text, 3 image, 1 video · 8 shown in the last 30 days

First shown November 2022, as Awareness Technologies Inc., verified. Ads started 2025-11 to 2026-10: 9 in the year, 10 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 66 of 75 in employee monitoring

Segment leader

33%

ActivTrak

First choices: 1 across its categories
Named in: 33 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on veriato.com

481

subdomains included

Content

381

counted in the table below

Documentation

Product · Integration

5 · 0

Kind	Pages	Last 90 days	Latest
Blog	217	1	2026-09-21
Webinar or virtual event	73	undated
Report or ebook	53	0	2026-02-18
Case study	17	undated
Glossary or explainer	10	0	2020-07-31
News or press	10	0	2026-03-25
Comparison	1	1	2026-08-20

Most recent

2026-09-21Employee investigations digital evidence blog
2026-08-20Ueba vs uba whats the difference comparison
2026-07-06Sentiment analysis insider risk signals blog
2026-06-02Ethical ai insider risk platforms blog
2026-04-14Behavioral visibility blog
2026-03-25Veriato 2026 cybersecurity excellence awards news or press

How it is countedHide how it is counted

Every page veriato.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Veriato

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Veriato is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Insider Risk Management & Employee Monitoring
veriato.com
For: Security teams at enterprise scale; HR, Operations, and IT teams
veriato.com
Free plan or trial: Request Free Trial veriato.com
Customers named: Universitylarge state universitylaw firmboutique law firmregional credit unionhealthcare companylarge claims integrity companyGMI Insurance Services
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What Veriato's own pages state, read October 5, 2026: veriato.com, veriato.com/tag/security, veriato.com/platform, veriato.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Veriato's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Veriato, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Veriato by email, built from the raw record of the edition. It shows:

where Veriato is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Veriato, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.