HR AI Index
Index Vendors › Zendesk · September 2026 Edition
2 categories · Ranked

Zendesk

81Judge labels
9First choices
22Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
12% in HR help desk for mid-market buyers
Rank 3 of 93 in the mid-market standingcriticized challenger
2 of 12 models made it the first choice on the direct prompt; 33% of its 27 labels there were negative.
By buyer segmentStrongest at mid-market.
In hr help desk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zendesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
HR help desk and case managementOnboarding and employee experience12%3 of 9333%27criticized challenger
HR AI assistantsOnboarding and employee experience0%102 of 1190%1under 10 labels · led by Workativ Assistant at 12%

Movement

This is the first edition on this tier, so no move can be computed for Zendesk yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zendesk across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01012
Gemini 3.5 Flash01034
Perplexity Sonar01001
Grok 4.1 Fast01113
Mistral Small10203
DeepSeek V4 Flash21104
Llama 4 Maverick00000
Qwen 3.7 Flash01124
Kimi K210012
GLM 4.7 FlashX10113
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels4
Paraphrase7 labels3
Comparative11 labels1not counted in share
Budget-constrained14 labelsNone
Scale-constrained18 labels2
Negative9 labelsNone
First choiceAlternativeMentionNegative81 labels in all, every segment counted; 9 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best pick: Zendesk (Employee Service) — $29/agent, fast rollout (1–3 months), excellent employee experience” DeepSeek V4 Flash · HR help desk · paraphrase prompt · first choice
“the best HR help desk software options are HappyFox Help Desk and Zendesk” Mistral Small · HR help desk · direct prompt · first choice
“Zendesk for Employee Service — *Best all-around for B2B mid-market*” DeepSeek V4 Flash · HR help desk · direct prompt · first choice
“Primary HR Service Desk & Employee Portal — Zendesk for HR” GLM 4.7 FlashX · HR help desk · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many organizations try to use their IT ticketing system (like Zendesk or Jira Service Management) to handle HR tickets. Why to avoid” Qwen 3.7 Flash · HR help desk · negative prompt · hard negative
“like standard Jira or Zendesk) to save money. This is a major compliance and security risk.” Gemini 3.5 Flash · HR help desk · scale prompt · hard negative
“Generic IT ticketing systems (Jira, Zendesk, Freshservice) without deep HR customization.” GLM 4.7 FlashX · HR help desk · negative prompt · hard negative
“Standard customer service (CS) platforms like basic Zendesk, Freshdesk, or HubSpot being used for internal employees... will treat employees exactly like external buyers.” Gemini 3.5 Flash · HR help desk · negative prompt · soft negative

Named alongside

The products named in the same answers as Zendesk, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk was named but was not.
ProductSame answerTook the first choice insteadHead to head
ServiceNow28 of 817Not in the top three
ServiceNow HR Service Delivery27 of 8116Not in the top three
Jira Service Management23 of 811Not in the top three
BambooHR19 of 814Not in the top three
Hiver14 of 813Not in the top three
Workday Help12 of 812Not in the top three
HappyFox Help Desk12 of 811Not in the top three
Freshdesk10 of 810Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zendesk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 69 of the 81 answers that named Zendesk and are not a share of its labels.

Domains cited

featurebase.app43
peoplemanagingpeople.com39
zendesk.comYour site37
eesel.ai27
gitnux.org25
worldmetrics.org25
g2.com22
guideflow.com21
siit.io20
atlassian.com16

238 of the 275 domain citations in answers naming Zendesk came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Zendesk

What the judge wrote, as written, with how often. The vendor table decides that these count as Zendesk; a claim can dispute any of them.
Zendesk for Employee Service 8Zendesk for HR 2Zendesk (Employee Service) 1Zendesk / Jira Service Management 1Zendesk Employee Experience 1Zendesk Employee Service Suite 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zendesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zendesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zendesk.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.