Every category where a model named Zoho Desk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
HR help desk and case management	Onboarding and employee experience	26%	1 of 93	0%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zoho Desk yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zoho Desk across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	1	0	1	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	1	0	2
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labels5

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained24 labels19

Scale-constrained5 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative43 labels in all, every segment counted; 24 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best HR help desk software for a company with a limited budget is Zoho Desk, as it is considered the best budget option for small HR teams.” Llama 4 Maverick · HR help desk · budget prompt · first choice

“An affordable omnichannel helpdesk solution with HR-focused ticketing... free plan for 3 agents... Standard plans starting at $14/user/month.” Claude Haiku 4.5 · HR help desk · budget prompt · first choice

“Zoho Desk – Strong mid-market option with good automation, multi-channel support, and competitive pricing.” MiniMax M2.5 · HR help desk · direct prompt · first choice

“the best HR help desk software is generally Zoho Desk due to its robust free tier and scalable pricing” Qwen 3.7 Flash · HR help desk · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zoho Desk, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Desk was named but was not.

ProductSame answerTook the first choice insteadHead to head

Hiver17 of 433Not in the top three

HelpDesk.com15 of 430Not in the top three

Freshdesk13 of 432Not in the top three

Freshservice12 of 433Compare →

Spiceworks12 of 431Not in the top three

Zendesk12 of 431Compare →

Jira Service Management11 of 433Not in the top three

HappyFox Help Desk9 of 431Not in the top three

Zoho People7 of 431Not in the top three

Help Scout7 of 430Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoho Desk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 43 answers that named Zoho Desk and are not a share of its labels.

Domains cited

featurebase.app31

zendesk.com27

peoplemanagingpeople.com25

eesel.ai21

suptask.com16

lupahire.com15

capterra.com12

worldmetrics.org11

gitnux.org10

monday.com10

178 of the 178 domain citations in answers naming Zoho Desk came from somebody else's page.

Pages cited

featurebase.app/blog/hr-help-desk-ticketing-system26

zendesk.com/employee-service/hr-help-desk-software25

eesel.ai/blog/hr-helpdesk20

peoplemanagingpeople.com/tools/best-hr-ticketing-system20

suptask.com/blog/best-hr-ticketing-system16

lupahire.com/blog/best-hr-ticketing-systems15

featurebase.app/blog/best-help-desk-software-for-small-business11

worldmetrics.org/best/hr-help-desk-software11

Pages are listed as the models cited them.

Names read as Zoho Desk

What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Desk; a claim can dispute any of them.

Zoho Desk Free 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Desk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Desk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zoho.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.