Every category where a model named Help Scout for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
HR help desk and case management	Onboarding and employee experience	0%	28 of 93	0%	4	under 10 labels · led by Zoho Desk at 26%

Movement

This is the first edition on this tier, so no move can be computed for Help Scout yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Help Scout across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	0	0	0
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels2

Paraphrase1 labelNone

Comparative3 labelsNone

Budget-constrained2 labels1

Scale-constrained4 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best simple shared inbox feel: Help Scout.” GLM 4.7 FlashX · HR help desk · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Help Scout, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Help Scout was named but was not.

ProductSame answerTook the first choice insteadHead to head

Hiver10 of 172Not in the top three

Zendesk9 of 171Not in the top three

Zoho Desk7 of 171Not in the top three

Freshdesk6 of 170Not in the top three

Freshservice5 of 171Not in the top three

HelpDesk.com5 of 171Not in the top three

Jira Service Management4 of 172Not in the top three

ServiceNow4 of 170Not in the top three

Suptask3 of 171Not in the top three

HappyFox Help Desk3 of 170Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Help Scout. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 17 answers that named Help Scout and are not a share of its labels.

Domains cited

featurebase.app9

eesel.ai7

peoplemanagingpeople.com7

worldmetrics.org7

zendesk.com7

siit.io6

hiverhq.com4

atlassian.com3

bolddesk.com3

gitnux.org3

Fifty-six of the fifty-six domain citations in answers naming Help Scout came from somebody else's page.

Pages cited

featurebase.app/blog/hr-help-desk-ticketing-system9

eesel.ai/blog/hr-helpdesk7

worldmetrics.org/best/hr-help-desk-software7

zendesk.com/employee-service/hr-help-desk-software7

peoplemanagingpeople.com/tools/best-hr-ticketing-system6

siit.io/blog/best-hr-ticketing-systems5

hiverhq.com/help-desk-software/hr4

atlassian.com/itsm/esm/hr-help-desk-software3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Help Scout's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Help Scout, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at helpscout.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.