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Coaching platforms · September 2026 Edition

Exec vs CoachHub

Three of twelve models named Exec first on the direct prompt; zero named CoachHub. Exec was named by eleven of the twelve models and CoachHub by eleven and Exec carries 27 labels and CoachHub 38, so the shares are not directly comparable.

Exec

accepted challenger

Named in one category this edition.

CoachHub

criticized challenger

Named in three categories this edition.

First-choice share13%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 10; printed, not drawn.
Labels2738A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Exec reading right to left. Rank and label count are printed, not drawn.Torch was named alongside these two in twelve of the twelve direct answers. Growthspace vs Exec · Growthspace vs CoachHub · Boon Health vs Exec

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the coaching platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ExecFirst choices, of twelve modelsCoachHub
Direct304 against CoachHub
Paraphrase122 against CoachHub
Comparative00
Budget-constrained201 against Exec · 5 against CoachHub
Scale-constrained11
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Exec and CoachHub were named in the same answer fifty-three times, of the 66 answers naming Exec and the 131 naming CoachHub. In those answers CoachHub took the first choice seven times and Exec six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Exec and CoachHub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Exec CoachHub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Exec on the left and CoachHub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Exec and CoachHub stood in it.

Exec first, CoachHub not the choice

3 of 12 modelsCoachHub was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashExec, Growthspace alternatives: Boon Health, Torch
Grok 4.1 FastExec alternatives: Boon Health, Growthspace, Torch
Mistral SmallExec, Growthspace alternatives: Boon Health, Torch

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniLattice alternatives: BetterUp, CoachHub, Growthspace, Torch
Perplexity SonarBoon Health alternatives: BetterUp, CoachHub, Exec, Growthspace, Torch
DeepSeek V4 FlashBoon Health, Growthspace alternatives: CoachHub, Torch
Llama 4 MaverickBoon Health alternatives: Exec, Growthspace, Torch
Qwen 3.7 FlashBoon Health alternatives: Exec, Growthspace, Hone, Torch
Kimi K2Boon Health, Growthspace alternatives: CoachHub, Exec, Torch
GLM 4.7 FlashXBoon Health alternatives: CoachHub, Exec, Growthspace, Risely, Torch
MiniMax M2.5Boon Health, Growthspace alternatives: Exec, Lattice, Torch

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Torch alternatives: Avoma

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CoachHub leads by four points.
CoachHub9%#3 of 9
Exec4%#4 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Exec leads at mid-market.
Exec13%#3 of 10
CoachHub6%#5 of 10
The full mid-market standing →
Enterprise
The order flips: CoachHub leads at enterprise.
CoachHub26%#2 of 11
Exec5%#5 of 11
The full enterprise standing →

What the models said about Exec

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Not ideal for very tight budgets, but worth keeping on your radar as your company grows” GLM 4.7 FlashX · budget prompt · soft negative
“#1 on G2 for ease of use; hybrid human + AI roleplay; structured programs linking coaching to performance metrics.” Grok 4.1 Fast · direct prompt · first choice
“the best digital coaching marketplace for a mid-sized B2B company would be Growthspace or Exec.com” Llama 4 Maverick · paraphrase prompt · first choice
“Given you're at 500 people, I'd prioritize Growthspace, Exec.com, Torch, or CoachHub” DeepSeek V4 Flash · scale prompt · first choice

What the models said about CoachHub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid per-seat enterprise platforms — ... CoachHub ($200–$800/seat/year) charge for every employee whether they use it or not” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid per-seat pricing from larger platforms (BetterUp, CoachHub) as they can be prohibitively expensive” MiniMax M2.5 · direct prompt · hard negative
“$200–$2,000+/user/yr | Enterprise (avoid for tight budgets)” Kimi K2 · budget prompt · hard negative
“I recommend starting with CoachHub or Growthspace for their strong mid-market focus, ROI, and ease of integration.” Mistral Small · paraphrase prompt · first choice
“I'd recommend starting with CoachHub as your primary choice for a mid-sized B2B company” DeepSeek V4 Flash · paraphrase prompt · first choice
“Given you're at 500 people, I'd prioritize Growthspace, Exec.com, Torch, or CoachHub” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.