Every category where a model named Exec for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Coaching platforms	Learning and development	13%	3 of 116	4%	27	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Exec yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Exec across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	0	1	0	2
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	1	1	0	0	2
Mistral Small	2	0	0	0	2
DeepSeek V4 Flash	1	2	1	0	4
Llama 4 Maverick	2	1	0	0	3
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	2	0	4
GLM 4.7 FlashX	0	2	0	1	3
MiniMax M2.5	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labels5

Paraphrase12 labels2

Comparative15 labelsNone

Budget-constrained10 labels2

Scale-constrained7 labels2

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative66 labels in all, every segment counted; 11 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“#1 on G2 for ease of use; hybrid human + AI roleplay; structured programs linking coaching to performance metrics.” Grok 4.1 Fast · Coaching platforms · direct prompt · first choice

“the best digital coaching marketplace for a mid-sized B2B company would be Growthspace or Exec.com” Llama 4 Maverick · Coaching platforms · paraphrase prompt · first choice

“Given you're at 500 people, I'd prioritize Growthspace, Exec.com, Torch, or CoachHub” DeepSeek V4 Flash · Coaching platforms · scale prompt · first choice

“If your primary coaching goal is driving revenue and GTM alignment, Exec is unmatched.” Gemini 3.5 Flash · Coaching platforms · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Not ideal for very tight budgets, but worth keeping on your radar as your company grows” GLM 4.7 FlashX · Coaching platforms · budget prompt · soft negative

Named alongside

The products named in the same answers as Exec, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Exec was named but was not.

ProductSame answerTook the first choice insteadHead to head

BetterUp53 of 6616Not in the top three

CoachHub53 of 667Not in the top three

Boon Health52 of 6617Compare →

Growthspace48 of 667Compare →

Torch38 of 661Not in the top three

Risely34 of 666Not in the top three

EZRA26 of 660Not in the top three

Valence22 of 660Not in the top three

Coachello19 of 662Not in the top three

Bravely10 of 660Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Exec. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 61 of the 66 answers that named Exec and are not a share of its labels.

Domains cited

boon-health.com59

coachstackhub.ai39

coachello.ai33

torch.io32

exec.comYour site30

easygenerator.com26

coachilly.com18

zendikt.com18

360learning.com17

coachhub.com16

258 of the 288 domain citations in answers naming Exec came from somebody else's page.

Pages cited

boon-health.com/learn/resources/best-enterprise-coaching-platforms59

coachstackhub.ai/compare/business-coaching-platforms39

torch.io/compare30

exec.com/learn/best-leadership-coaching-platforms27

coachello.ai/blog/online-coaching-platform26

easygenerator.com/en/blog/e-learning/best-enterprise-coaching-platforms26

360learning.com/blog/online-coaching-platforms16

coachhub.com/14

Pages are listed as the models cited them.

Names read as Exec

What the judge wrote, as written, with how often. The vendor table decides that these count as Exec; a claim can dispute any of them.

Exec.com 22Exec (exec.com) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Exec's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Exec, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at exec.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.