5 categories · RankedBetterUp
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Coaching platforms | Learning and development | 2% | 16 of 116 | 55% | 38 | criticized challenger |
| 360 feedback | Performance and talent management | 0% | 28 of 77 | 0% | 1 | under 10 labels · led by Lattice at 40% |
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 57 of 99 | 0% | 1 | under 10 labels · led by Wellable at 30% |
| Mentoring software | Learning and development | 0% | 24 of 55 | 0% | 1 | under 10 labels · led by Together at 37% |
| Skills intelligence | Performance and talent management | 0% | 76 of 162 | 0% | 1 | under 10 labels · led by TalentGuard at 19% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 3 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 2 | 4 | 6 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 4 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 1 | 5 |
| Kimi K2 | 1 | 0 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 0 | 3 | 2 | 5 |
| MiniMax M2.5 | 0 | 1 | 0 | 2 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Better Alternatives: Use directories specifically designed for professional coaching, such as ICF Credential Registry, BetterUp, or iCoachWorld.” Qwen 3.7 Flash · Coaching platforms · negative prompt · first choice
“Choose BetterUp if: You need the largest coach network and want a proven, research-backed platform for broad workforce development.” Kimi K2 · Coaching platforms · comparative prompt · first choice
“As the pioneer of the digital enterprise coaching space, BetterUp has the largest global network of vetted human coaches.” Gemini 3.5 Flash · Coaching platforms · comparative prompt · first choice
“BetterUp is the category pioneer with the widest coach network and deepest behavioral-science research” Claude Haiku 4.5 · Coaching platforms · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid per-seat enterprise platforms — BetterUp ($500–$2,000/seat/year) ... charge for every employee whether they use it or not” DeepSeek V4 Flash · Coaching platforms · budget prompt · hard negative
“Avoid per-seat pricing from larger platforms (BetterUp, CoachHub) as they can be prohibitively expensive” MiniMax M2.5 · Coaching platforms · direct prompt · hard negative
“Avoid premium platforms like BetterUp ($300-$1,000+ per employee) unless absolutely necessary” MiniMax M2.5 · Coaching platforms · budget prompt · hard negative
“Trustpilot: ~2.1/5, fraud claims (unexpected invoices/subscriptions), poor contractor pay/comms.” Grok 4.1 Fast · Coaching platforms · negative prompt · hard negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 117 of the 138 answers that named BetterUp and are not a share of its labels.
Domains cited
444 of the 444 domain citations in answers naming BetterUp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BetterUp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BetterUp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at betterup.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.