HR AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Compensation and total rewards Compensation benchmarkin › Small business September 2026 Edition

Compensation benchmarking data for small business buyers

Asked as “salary benchmarking data provider”, and as “compensation survey data”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
32% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Pave32%0%27endorsed leader
02Bureau of Labor Statistics6%0%10accepted challenger
03Salary.com6%12%16accepted challenger
04Payscale4%22%23accepted challenger
05Ravio2%0%25accepted challenger
06Comprehensive.io2%0%19accepted challenger
07Levels.fyi2%27%11criticized challenger
Show the three products at 0%, ordered by negative rate
09Mercer0%83%12criticized challenger
10Radford0%83%12criticized challenger
08Glassdoor0%40%10criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Pave32%
02Bureau of Labor Statistics6%
03Salary.com6%
04Payscale4%
05Ravio2%
06Comprehensive.io2%
07Levels.fyi2%
08Glassdoor0%
09Mercer0%
10Radford0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Radford
83%
10 of 12 labels negative · 6 of 12 models · 4 hard negative
“What to avoid on a tight budget - **Mercer / Radford / Willis Towers Watson**” DeepSeek V4 Flash, budget prompt
Mercer
83%
10 of 12 labels negative · 5 of 12 models · 3 hard negative
“Avoid Enterprise Platforms: Skip heavyweights like Mercer, Willis Towers Watson, or Radford” Qwen 3.7 Flash, budget prompt
Willis Towers Watson
80%
4 of 5 labels negative · 4 of 12 models · 3 hard negative
“Skip heavyweights like Mercer, Willis Towers Watson, or Radford unless you have an HRIS integration budget of $10k+ annually” Qwen 3.7 Flash, budget prompt
Payscale
22%
5 of 23 labels negative · 4 of 12 models · 2 hard negative
“Avoid: Large annual subscriptions from providers like PayScale (~$13,888+/year median for SMBs)” Kimi K2, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

68 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 932 links across 288 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Ravio38 answers · 105 citations · 10 models
23 answers · 24 citations · 10 models
vendor site · Comprehensive20 answers · 33 citations · 9 models
vendor site · Pin19 answers · 19 citations · 10 models
18 answers · 40 citations · 10 models
vendor site · Salary.com17 answers · 25 citations · 8 models
13 answers · 21 citations · 9 models
12 answers · 30 citations · 10 models
vendor site · Reddit12 answers · 21 citations · 6 models
11 answers · 20 citations · 8 models
vendor site · Payscale11 answers · 16 citations · 7 models
vendor site · SalaryCube9 answers · 15 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best salary benchmarking data provider for a small B2B company?”Paraphrase“Which compensation survey data would you recommend to a small business that sells to other businesses?”Comparative“What are the top benchmarking providers for a small team and how do they differ?”Budget-constrained“What is the best salary benchmarking data provider for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a salary benchmarking data provider. What should we look at?”Negative“Which benchmarking providers should a small business avoid or be cautious about?”
Claude Haiku 4.5Pave
Three alternativesBLS Occupational Employment Statistics, Compease, Salary.com's CompAnalyst
Bureau of Labor StatisticsChanged
Two alternativesCompAnalyst® Market Data, RCReports
Payscale
One alternativeCompease
Pave
Three alternativesBLS Occupational Employment Statistics, Comprehensive.io, Ravio
no first choicenothing named
GPT-5.4 miniSalary.com
Two alternativesPayscale Ascent, SalaryCube
SHRM Compensation Data Center / Salary.com-backed dataChanged
One alternativeBLS wage data
Payscale
One alternativeCarta Total Comp / compensation tools
against: Option Impact, Radford
Salary.com's Benchmark Pro
One alternativePayscale
no first choiceagainst: Benchmark My Plan LLC, BestMark
Gemini 3.5 FlashPave
Six alternativesCarta Total Compensation, Comprehensive.io, Figures, Pavilion GTM Benchmarks, Payscale, Ravio
against: Mercer, Radford
Carta Total Compensation, PaveChanged
Four alternativesCulpepper Compensation Surveys, Pavilion's GTM Compensation Benchmarks, Payscale, The Bridge Group
against: Mercer, Radford, Willis Towers Watson
Pave
Three alternativesCarta Total Comp, Comprehensive.io, Ravio
Pave
Six alternativesBureau of Labor Statistics, Comptool, ERI, Figures.hr, O*NET, Ravio
against: Glassdoor, Indeed, Mercer, Radford, Salary.com
Pave
Six alternativesCarta Total Comp, Comprehensive.io, Figures, Payscale, Ravio, Salary.com
against: Forrester, Gartner, Glassdoor, Mercer, Radford, Salary.com, The Hackett Group
Perplexity SonarPave, Ravio
Three alternativesBLS, Payscale, Salary.com CompAnalyst
Mercer Benchmark Database, SHRM CompAnalyst Market DataChanged
Two alternativesCulpepper’s Sales Compensation Survey, WTW salary surveys
Pave, Ravio
One alternativeMercer / Radford / survey providers
Bureau of Labor Statistics
Two alternativesComprehensive.io, Pave
against: Payscale, Salary.com CompAnalyst
no first choicenothing named
Grok 4.1 FastBureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics, Salary.com CompAnalyst
Two alternativesComprehensive.io, Pave
against: Payscale, Radford, WTW
U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage StatisticsChanged
Five alternativesCompData Surveys, Culpepper Compensation Surveys, Payscale, SHRM Compensation Data Center, Salary.com Free Tools
Geckoboard, SimpleKPI
Three alternativesDatabox, Klipfolio, Zoho Analytics
against: Deloitte, Jellyfish, KPMG, Waydev
Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics
Two alternativesComprehensive.io, Pave Market Data Lite
against: Mercer
no first choiceagainst: Glassdooragainst: BCG, Bench Accounting, Birdeye, Deloitte, KPMG, McKinsey, PwC, Trustpilot
Mistral SmallBrightmine, Salary.com
Two alternativesBureau of Labor Statistics, Indeed
Culpepper Surveys, SHRM Compensation Data CenterChangedSalary.com CompAnalystBureau of Labor Statistics
Three alternativesComprehensive.io, Pave, SalaryExpert
no first choiceagainst: Benchmark / benchmark.co.com, Fortunebusinessinsights.com
DeepSeek V4 FlashComprehensive.io, Pave
Two alternativesBureau of Labor Statistics, Ravio
against: Levels.fyi, Salary.com CompAnalyst
BLS Occupational Employment & Wage StatisticsChanged
Five alternativesCompData, Culpepper, Glassdoor, Mercer MarketPricer, Option Impact
against: Payscale
Databox, Government Tools
Six alternativesCyfe, DX, Geckoboard, LivePlan, PlanGuru, Waydev
against: Jellyfish, Klipfolio, Similarweb
Pave
Five alternativesBureau of Labor Statistics, Comprehensive.io, Payfactors, Ravio, SalaryExpert
against: Levels.fyi, Mercer, Payscale, Radford, Willis Towers Watson
Pave
Two alternativesBLS OEWS, Ravio
against: Culpepper, Glassdoor, Korn Ferry, Levels.fyi, Mercer, Radford, WTW
against: Benchmark / benchmark.co.com, MarketResearch.com, ResearchandMarkets.com, Transparency Market Research
Llama 4 Maverickno first choiceno first choiceHeldno first choicePave
Four alternativesBLS OEWS, Comprehensive.io, Ravio, SalaryExpert
no first choicenothing named
Qwen 3.7 FlashLevels.fyi, Pave
Five alternativesCompensation-IQ, Payscale, Ravio, Robert Half, Salary.com
against: Korn Ferry, Mercer
Salary.comChanged
Three alternativesMercer MarketPricer, Payscale, U.S. Bureau of Labor Statistics
Databox
Three alternativesKlipfolio, PlanGuru, Whatagraph
Pave
Three alternativesBLS OEWS, Ravio, Salary.com
against: Mercer, Radford, Willis Towers Watson
no first choice
Three alternativesMercer"s MarketPricer, Pave, Ravio
against: Dun & Bradstreet, Seek Capital, The Better Business Bureau
Kimi K2Payscale
Five alternativesBLS, Glassdoor, Mercer MarketPricer, Pave, Ravio
against: Culpepper, Mercer, Radford
Bureau of Labor Statistics (BLS) OEWSChanged
Four alternativesCompData Surveys, Culpepper, Glassdoor, Mercer MarketPricer
against: Korn Ferry, Payscale, Willis Towers Watson
Databox
Three alternativesClientCues, Klipfolio, Semrush
Pave Market Data Lite
Three alternativesBLS Occupational Employment Statistics, Comprehensive.io, SalaryExpert
no first choiceagainst: BizMiner, Business Rate LLC, IBISWorld, Sageworks
GLM 4.7 FlashXPave
Three alternativesComprehensive.io, LaborIQ, SalaryCube
SalesCookie, SyncGTMChanged
Six alternativesCompTool Salary Survey Marketplace, Mercer Salary Surveys, O*NET Online, Pave Market Data Lite, SHRM Compensation Data Center, Willis Towers Watson (WTW) Salary Surveys
against: Pearl Meyer Compensation Surveys
Pave, Salary.com CompAnalystBLS Occupational Employment Statistics, CheckSalary.us
Five alternativesPave, Payfactors, Playroll Salary Benchmarking Tool, Ravio, SalaryExpert
no first choiceagainst: 451 Research, Everest Group, Forrester, Gartner, IDC
MiniMax M2.5Pave, Payscale
Three alternativesBLS Occupational Employment Statistics, Figures, Salary.com
Salary.com Industry Compensation DataChanged
Three alternativesMercer's Remuneration Survey for SMEs, NFIB (National Federation of Independent Business) Survey, WTW (Willis Towers Watson) Salary Surveys
Pave
Two alternativesRavio, Salary.com CompAnalyst
BLS (Bureau of Labor Statistics) OEWS
One alternativeGlassdoor
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:49yes179 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:10yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:11yes1019 s
Direct recommendationPerplexity Sonarsonar2026-09-17 20:13yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:26yes3320 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 19:17yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:13yes1215 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:55yes55 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:30yes1544 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:23yes1425 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:03yes2721 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:32yes1728 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:43yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:22yes26 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:29yes1926 s
ParaphrasePerplexity Sonarsonar2026-09-17 20:25yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 20:39yes3618 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 21:23yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:03yes911 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:04yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:44yes1565 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:08yes2751 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:18yes1870 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:04yes545 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:42yes1812 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:31no06 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:00yes1423 s
ComparativePerplexity Sonarsonar2026-09-17 20:33yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 20:09yes3121 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 19:08yes811 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:52yes2852 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:58yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:41yes945 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:28yes2026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:08yes20100 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:24yes936 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:34yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:20yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:38yes1530 s
Budget constrainedPerplexity Sonarsonar2026-09-17 21:14yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 18:40yes3417 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:42yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:18yes1716 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:25yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:25yes516 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:03yes917 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:41yes2850 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:14yes514 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:12no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:47no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:55yes1347 s
Scale constrainedPerplexity Sonarsonar2026-09-17 18:03yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:54yes1412 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:46no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:00yes1318 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:28yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:51yes831 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:50yes1032 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:15yes1451 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:14yes1021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:09yes2813 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:59yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:49yes1020 s
Negative framingPerplexity Sonarsonar2026-09-17 20:41yes209 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 19:48yes3318 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 18:17yes107 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:12yes3025 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:42yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:13yes1044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:18yes2446 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:54yes2885 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:01yes1936 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
ATO small-business benchmarks
Allstacks
Altura Consulting Group
Australian Bureau of Statistics
BLS (Bureau of Labor Statistics) OEWS
BLS wage data
Bench Accounting (bench.co)
Benchmark My Plan LLC
BestMark
Business Rate LLC
Carta Total Comp / compensation tools
CheckSalary.us
ClientCues
Clutch
CompAnalyst® Market Data
CompBenchmark
CompTool Salary Survey Marketplace
Culpepper Surveys
Culpepper’s Sales Compensation Survey
Cyfe
DealStats
Everest Group
Fortunebusinessinsights.com
G2
Glassdoor for Employers
Government Tools (ATO, BDC, SizeUp)
IBISWorld
IRS Statistics of Income
Indeed Salary Search
Indeed's Hiring Insights
Knowledgelib
LaborIQ
Mercer / Radford / survey providers
Mercer Salary Surveys (imercer.com)
Mercer"s MarketPricer
Mercer's Remuneration Survey for SMEs
NFIB (National Federation of Independent Business) Survey
ONet
Pavilion's GTM Compensation Benchmarks (Annual Report)
Payscale free tools
Pearl Meyer Compensation Surveys
Playing
Playroll Salary Benchmarking Tool
Playroll's Free Salary Benchmarking Tool
ProfitCents / Fathom
RCReports
RMA (Risk Management Association)
RMA (Risk Management Association) Annual Statement Studies
RMA's Annual Statement Studies
RankedVendors
Ravio’s Buyer’s Guide
ReferenceUSA
SBA Size Standards & Industry Data
SCORE mentoring
SHRM Benchmark Job Report
SHRM Compensation Data Center / Salary.com-backed data
Sageworks (now part of Abrigo)
Salary.com Free Tools
Salary.com Industry Compensation Data
Salary.com Wizard
Salary.com's Benchmark Pro
Seek Capital
SimpleKPI
Swarmia
SyncGTM
The Better Business Bureau (BBB)
Typo
WTW (Willis Towers Watson) Salary Surveys
WTW salary surveys
Whatagraph
Willis Towers Watson (WTW) Salary Surveys
ZipRecruiter Salary Calculator
Discontinued, still offered
No shut-down product was recommended here.
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