Index › Products › CoAdvantage · October 2026 Edition

1 category · Named, not ranked

CoAdvantage

15Judge labels

1First choices

1Negative labels

9 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. CoAdvantage was named 8 times in PEOs, where Justworks led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business13 of 42

under the label threshold

Mid-market9 of 53

under the label threshold

Enterprise15 of 47

under the label threshold

In peos · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named CoAdvantage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
PEO providers	Core HR and payroll	2%	9 of 53	12%	8	under 10 labels · led by Justworks at 24%

Movement

This is the first edition on this tier, so no move can be computed for CoAdvantage yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated CoAdvantage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	2	1	0	3
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase3 labelsNone

Comparative6 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“CoAdvantage is widely regarded as a top contender specifically for the mid-market.” Qwen 3.7 Flash · PEOs · direct prompt · first choice

“Particularly good for mid-market companies seeking scalability and tiered packages” MiniMax M2.5 · PEOs · paraphrase prompt · alternative

“Best for: Mid-market to large companies seeking scalability” MiniMax M2.5 · PEOs · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many legacy PEOs (like ADP TotalSource or CoAdvantage) run on rigid, older software platforms” Gemini 3.5 Flash · PEOs · scale prompt · soft negative

Named alongside

The products named in the same answers as CoAdvantage, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CoAdvantage was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ADP TotalSource11 of 155Not among the top eight

TriNet11 of 152Not among the top eight

Insperity11 of 150Not among the top eight

Paychex PEO10 of 152Not among the top eight

Justworks8 of 155Not among the top eight

Rippling5 of 152Not among the top eight

BBSI2 of 150Not among the top eight

Deel2 of 150Not among the top eight

Deel Hire2 of 150Not among the top eight

ADP Workforce Now1 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CoAdvantage. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named CoAdvantage and are not a share of its labels.

Domains cited

peometrics.com12

techrepublic.com11

resources.rework.com8

learn.g2.com7

business.com6

deel.com6

forbes.com6

guideflow.com6

wisemonk.io6

alphaapexgroup.com5

No domain is on file for CoAdvantage, so its own site is not marked.

Pages cited

techrepublic.com/article/best-peo-companies11

learn.g2.com/best-peo-providers7

business.com/categories/best-peo-services6

forbes.com/advisor/business/software/best-peo-services6

guideflow.com/blog/peo-providers6

peometrics.com/list-of-peo-companies6

peometrics.com/list-of-professional-employer-organizations6

alphaapexgroup.com/blog/top-peo-companies5

Pages are listed as the models cited them.

Search and answers

Where CoAdvantage stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 27,100 a month (“coadvantage”)
AI search demand for its name, est.: 223 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 9 of 53 in peos

Segment leader

24%

Justworks

First choices: 1 across its categories
Named in: 15 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow CoAdvantage

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CoAdvantage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CoAdvantage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for CoAdvantage by email, built from the raw record of the edition. It shows:

where CoAdvantage is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name CoAdvantage, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.