Every category where a model named Ethena for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compliance training	Learning and development	2%	8 of 80	6%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Ethena yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Ethena across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	1	1	2	0	4
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	3	0	0	3
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase10 labels2

Comparative23 labels3not counted in share

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative50 labels in all, every segment counted; 3 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ethena – Best Overall for Modern B2B & Tech Companies” Gemini 3.5 Flash · Compliance training · direct prompt · first choice

“Reputable alternatives (high-rated in comparisons): Traliant, Emtrain, Ethena, BizLibrary, Vector Solutions” Grok 4.1 Fast · Compliance training · negative prompt · alternative

“AI-powered platform with engaging content, phishing simulations, and anonymous reporting.” DeepSeek V4 Flash · Compliance training · comparative prompt · alternative

“Prioritizes engaging, contemporary compliance training for smaller or fast-moving teams.” Perplexity Sonar · Compliance training · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Emerging, less proven at scale” Grok 4.1 Fast · Compliance training · comparative prompt · soft negative

Named alongside

The products named in the same answers as Ethena, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ethena was named but was not.

ProductSame answerTook the first choice insteadHead to head

Traliant39 of 506Not in the top three

EasyLlama37 of 5010Not in the top three

NAVEX24 of 507Not in the top three

Emtrain20 of 501Not in the top three

TalentLMS18 of 502Not in the top three

Skillsoft17 of 500Not in the top three

Cornerstone OnDemand15 of 500Not in the top three

Absorb LMS14 of 502Not in the top three

LRN12 of 500Not in the top three

SAI36010 of 500Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ethena. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 39 of the 50 answers that named Ethena and are not a share of its labels.

Domains cited

coggno.com26

bizlibrary.com25

emtrain.com23

traliant.com22

compliquest.com20

expertinsights.com18

easyllama.com16

g2.com15

hrtechsaas.com15

shiftelt.com15

195 of the 195 domain citations in answers naming Ethena came from somebody else's page.

Pages cited

emtrain.com/blog/ethics-and-compliance/the-best-compliance-training-vendors-in-2026-compar23

bizlibrary.com/blog/training-programs/top-10-compliance-training-content-providers21

expertinsights.com/compliance/top-compliance-training-solutions18

hrtechsaas.com/blog/best-compliance-training-platforms15

shiftelt.com/hr-compliance-training-providers-comparison15

valamis.com/blog/best-compliance-training-software15

easyllama.com/blog/online-compliance-training-providers13

konstantly.com/blog/compliance-training-software-comparison13

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ethena's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ethena, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at goethena.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.