Every category where a model named FaceUp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Whistleblowing and investigations	Core HR and payroll	25%	1 of 107	0%	33	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for FaceUp yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated FaceUp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	1	1	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	3	0	4
Perplexity Sonar	1	2	0	3
Grok 4.1 Fast	2	2	0	4
Mistral Small	2	0	0	2
DeepSeek V4 Flash	3	0	1	4
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	1	1	2
Kimi K2	1	3	0	4
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	3	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct24 labels14

Paraphrase13 labels5

Comparative22 labels9not counted in share

Budget-constrained21 labels8

Scale-constrained8 labels2

Negative7 labels2not counted in share

First choiceAlternativeMentionNegative95 labels in all, every segment counted; 29 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend FaceUp as the primary choice — it hits the sweet spot of affordability, quick deployment, strong anonymity guarantees, and built-in case management” DeepSeek V4 Flash · Whistleblowing · paraphrase prompt · first choice

“This platform is frequently highlighted for its ability to integrate hotline intake, triage actions, and investigator notes into a single case record.” Mistral Small · Whistleblowing · paraphrase prompt · first choice

“FaceUp stands out as the top choice due to its strong mid-market focus, comprehensive investigation tools, and positive user feedback” Mistral Small · Whistleblowing · direct prompt · first choice

“Popular options for your scale include FaceUp, Whistlelink, and Vault Platform for their balance of features and affordability.” Grok 4.1 Fast · Whistleblowing · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as FaceUp, over the 95 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FaceUp was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Whistlelink62 of 9510Compare →

NAVEX One43 of 959Compare →

Whispli32 of 956Compare →

Whistleblower Software30 of 952Compare →

AllVoices23 of 952Compare →

SpeakUp21 of 952Not among the top eight

Case IQ19 of 952Compare →

NAVEX EthicsPoint17 of 955Not among the top eight

SafeHotline16 of 952Not among the top eight

EQS Integrity Line13 of 950Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named FaceUp. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 95 of the 95 answers that named FaceUp and are not a share of its labels.

Domains cited

faceup.comYour site80

navex.com59

ordio.com57

firsthr.app48

whistlelink.com47

g2.com43

guideflow.com40

gartner.com37

speakup.com33

elker.com31

395 of the 475 domain citations in answers naming FaceUp came from somebody else's page.

Pages cited

ordio.com/en/insights/guides/whistleblowing-software56

faceup.com/en/blog/best-whistleblowing-software-tools48

firsthr.app/compare/general/whistleblower-platform48

gartner.com/reviews/market/whistleblowing-software36

navex.com/en-us/platform/whistleblowing-software-solutions33

guideflow.com/blog/whistleblowing-software32

elker.com/articles/whistleblowing-software31

navex.com/en-us/platform/whistleblowing-software-solutions/ethicspoint-essentials29

Pages are listed as the models cited them.

Search and answers

Where FaceUp stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Position for “whistleblowing and investigation platform”

–

not in the top ten

Position for “whistleblowing and investigation platforms”

Searches for its name, Google: 1,600 a month (“faceup”)
AI search demand for its name, est.: 24 a month
Organic visits to its site: about 40,841 a month
Searches its site ranks for: 3,033 · 91 in the top three
Sites linking to it: 2,640
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

93 ads · 77 text, 16 image · 38 shown in the last 30 days

First shown January 2025, as FaceUp Technology s.r.o., verified. Ads started 2025-11 to 2026-10: 65 in the year, 28 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

25%

rank 1 of 107 in whistleblowing

First choices

across its categories

Named in: 95 answers
Its own site cited: in 95 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on faceup.com

876

subdomains included

Content

390

counted in the table below

Documentation

240

Product · Integration

22 · 7

Kind	Pages	Last 90 days	Latest	Categories named
Blog	311	0	2025-04-29	Employee engagement surv, 360 feedback
Comparison	31	0	2025-11-05
Template or tool	15	0	2024-07-15
Case study	14	undated
Glossary or explainer	8	1	2026-07-08
Report or ebook	7	0	2024-09-23
Webinar or virtual event	2	0	2024-09-25
Conference or event	2	undated

Most recent

2026-07-08What is the investigation module glossary or explainer
2025-12-02What is workplace compliance glossary or explainer
2025-11-26What is workplace grievance glossary or explainer
2025-11-05Employee relations vs human resources comparison
2025-10-15Disparate treatment vs disparate impact comparison
2025-04-29The grand comparison of whistleblowing channels is an e mail online whistleblowing channels blog

How it is countedHide how it is counted

Every page faceup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow FaceUp

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

FaceUp is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Ethics & compliance platform for lean teams
faceup.com
For: lean teams
faceup.com
Price stated: A platform fee, plus the capabilities you choose, priced on your headcount. faceup.com/en/pricing
Integrations claimed: 8000 faceup.com
Certifications: ISO 27001 certifiedGDPR compliantSOC 2 serversLocal Data StorageEnd-to-End EncryptionPenetration TestedSOC 2-certified AWS infrastructureISO 27001:2022
Hosting: USEUAUAE
Customers named: ZendeskBairesDevATSGWorld ReliefSportisimoCTP InvestDeloitteADvTECH Group
Not stated on the pages read: Starting price, free plan or trial

What FaceUp's own pages state, read October 5, 2026: faceup.com, faceup.com/en/pricing, trust.faceup.com, faceup.com/en/platform, faceup.com/en/blog/category/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FaceUp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FaceUp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for FaceUp by email, built from the raw record of the edition. It shows:

where FaceUp is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name FaceUp, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where FaceUp is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

ShowHide

AI models recommend FaceUp first in Whistleblowing and investigations this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/core/whistleblowing-and-investigations/"><img src="https://hr-ai-index.com/badges/2026-10/faceup--whistleblowing-and-investigations-wide.svg" alt="AI models' first choice in Whistleblowing and investigations, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Whistleblowing and investigations standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/core/whistleblowing-and-investigations/"><img src="https://hr-ai-index.com/badges/2026-10/faceup--whistleblowing-and-investigations-square.svg" alt="AI models' first choice in Whistleblowing and investigations, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Whistleblowing and investigations standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/core/whistleblowing-and-investigations/"><img src="https://hr-ai-index.com/badges/2026-10/faceup--whistleblowing-and-investigations-compact.svg" alt="AI models' first choice in Whistleblowing and investigations, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Whistleblowing and investigations standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.