Every category where a model named NAVEX EthicsPoint for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Whistleblowing and investigations	Core HR and payroll	2%	19 of 107	33%	6	under 10 labels · led by FaceUp at 25%

Movement

This is the first edition on this tier, so no move can be computed for NAVEX EthicsPoint yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated NAVEX EthicsPoint across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase7 labels4

Comparative6 labels2not counted in share

Budget-constrained8 labels1

Scale-constrained1 label1

Negative1 label1not counted in share

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 7 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“industry leading AI-powered whistleblowing and incident management software for enterprise organisations” Muse Glimmer 30B · Whistleblowing · comparative prompt · first choice

“I'd recommend NAVEX EthicsPoint as the top ethics hotline and case management tool.” Grok 4.1 Fast · Whistleblowing · paraphrase prompt · first choice

“is a solid option if you want a more established compliance provider... However, NAVEX does not publish pricing publicly” GPT-5.4 mini · Whistleblowing · budget prompt · alternative

“If you might need to scale later: → NAVEX EthicsPoint Essentials — Path to enterprise features” Kimi K2 · Whistleblowing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid enterprise tools like NAVEX EthicsPoint or SpeakUp (>$100–$130+/month + custom quotes)—overkill and costly” Grok 4.1 Fast · Whistleblowing · budget prompt · hard negative

“To Avoid: NAVEX EthicsPoint ... is not appropriate for most mid-market or SMB organizations” Claude Haiku 4.5 · Whistleblowing · direct prompt · hard negative

Named alongside

The products named in the same answers as NAVEX EthicsPoint, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NAVEX EthicsPoint was named but was not.

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ProductSame answerTook the first choice insteadHead to head

FaceUp17 of 267Not among the top eight

Whistlelink14 of 266Not among the top eight

SpeakUp8 of 260Not among the top eight

Whispli7 of 261Not among the top eight

AllVoices7 of 260Not among the top eight

Whistleblower Software6 of 261Not among the top eight

EQS Integrity Line6 of 260Not among the top eight

Case IQ5 of 260Not among the top eight

Ethico5 of 260Not among the top eight

GlobaLeaks3 of 261Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named NAVEX EthicsPoint. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named NAVEX EthicsPoint and are not a share of its labels.

Domains cited

navex.comYour site23

faceup.com18

guideflow.com14

ordio.com14

firsthr.app13

speakup.com12

itechguides.com9

g2.com8

mitratech.com8

omr.com8

104 of the 127 domain citations in answers naming NAVEX EthicsPoint came from somebody else's page.

Pages cited

navex.com/en-us/small-business/ethicspoint15

ordio.com/en/insights/guides/whistleblowing-software14

firsthr.app/compare/general/whistleblower-platform13

navex.com/en-us/platform/whistleblowing-software-solutions/ethicspoint-essentials13

guideflow.com/blog/whistleblowing-software11

faceup.com/en/blog/best-whistleblowing-software-tools9

omr.com/en/reviews/category/whistleblowing8

elker.com/articles/whistleblowing-software7

Pages are listed as the models cited them.

Search and answers

navex.com ranks first on Google for the category's searches. In the answers, NAVEX EthicsPoint takes 2% of first choices and FaceUp takes 25%.

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In search

Google, US estimates

Position for “whistleblowing and investigation platform”

Position for “whistleblowing and investigation platforms”

–

not in the top ten

Searches for its name, Google: 880 a month (“navex ethicspoint”)
AI search demand for its name, est.: 26 a month
Organic visits to its site: about 21,159 a month
Searches its site ranks for: 2,612 · 303 in the top three
Sites linking to it: 4,971
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 114 text, 6 image · 48 shown in the last 30 days

First shown January 2024, as NAVEX Global, Inc., verified. Ads started 2025-10 to 2026-09: 64 in the year, 56 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 19 of 107 in whistleblowing

Segment leader

25%

FaceUp

First choices: 7 across its categories
Named in: 26 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on navex.com

7,232

subdomains included

Content

2,564

counted in the table below

Documentation

Product · Integration

507 · 0

Kind	Pages	Last 90 days	Latest
Blog	1,045	2	2026-09-28
Report or ebook	518	undated
News or press	477	22	2026-09-28
Webinar or virtual event	293	undated
Case study	148	undated
Comparison	29	0	2026-05-19
Template or tool	21	undated
Conference or event	20	0	2026-02-05
Glossary or explainer	13	4	2026-08-17

Most recent

2026-09-28Navex named a 2026 top workplace by the oregonian news or press
2026-09-28Navex launches nira labs to accelerate ai capabilities risk and compliance teams actually need news or press
2026-09-28Your conflict of interest questions answered blog
2026-09-28Navex launches nira labs to accelerate ai capabilities risk and compliance teams actually need news or press
2026-09-28Your conflict of interest questions answered blog
2026-09-16Internal reporting in france fear of career repercussions remains the primary barrier to speaking up news or press

Events in person

Upcoming

October 13, 2026NAVEX User Group Meeting140 Broadway, New York City · hosts

Last twelve months

September 22, 2026NAVEX User Group MeetingRenaissance Minneapolis Hotel, The Depot, Minneapolis · hosted
June 23, 2026NAVEX User Group MeetingMidland Hotel, Chicago · hosted
May 20, 2026NAVEX User Group MeetingSignia Hotel, San Jose · hosted
April 14, 2026NAVEX User Group MeetingRenaissance Atlanta Midtown Hotel, Atlanta · hosted
February 26, 2026NAVEX User Group MeetingThe Joule, Dallas · hosted
February 26, 2026Dallas NAVEX User Group MeetingThe Joule Hotel, Dallas, US · hosted

As the event pages on navex.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page navex.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as NAVEX EthicsPoint

What the judge wrote, as written, with how often. The vendor table decides that these count as NAVEX EthicsPoint; a claim can dispute any of them.

NAVEX EthicsPoint Essentials 2NAVEX EthicsPoint / NAVEX One 1

Follow NAVEX EthicsPoint

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

NAVEX EthicsPoint is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Make speaking up and transparency a natural part of your risk and compliance routine.
navex.com
For: growing business
navex.com/en-us/small-business/pricing
Price stated: custom pricing navex.com/en-us/small-business/pricing
Customers named: St. Croix HospiceCastolin EutecticCADCADAICDL Nuclear TechnologiesCastolin Eutectic GroupEnerSys
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, hosting

What NAVEX EthicsPoint's own pages state, read October 5, 2026: navex.com, navex.com/en-us/small-business/pricing, navex.com/en-us/resources/audiences/compliance, navex.com/en-us/platform, navex.com/en-us/company/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NAVEX EthicsPoint's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NAVEX EthicsPoint, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for NAVEX EthicsPoint by email, built from the raw record of the edition. It shows:

where NAVEX EthicsPoint is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name NAVEX EthicsPoint, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.