HR AI Index

Index › Vendors › Looker Studio · September 2026 Edition

1 category · Named, not ranked

Looker Studio

10Judge labels

0First choices

1Negative labels

8 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Looker Studio was named 5 times in People analytics, where HiBob led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business23 of 96

under the label threshold

Mid-market24 of 99

under the label threshold

Enterprisenot named

No model named it for this buyer.

In people analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Looker Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
People analytics	Workforce planning and analytics	0%	24 of 99	0%	5	under 10 labels · led by HiBob at 15%

Movement

This is the first edition on this tier, so no move can be computed for Looker Studio yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Looker Studio across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	1	1
MiniMax M2.5	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained8 labelsNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“consider using free BI tools with your existing HRIS data: - Looker Studio (free)” MiniMax M2.5 · People analytics · budget prompt · alternative

“Connect your Google Sheets to Looker Studio to create beautiful, real-time dashboards” GLM 4.7 FlashX · People analytics · budget prompt · alternative

“Extremely tight budget but have data? Use Looker Studio + your HRIS exports.” Kimi K2 · People analytics · budget prompt · alternative

“the free DIY route with Google Sheets + Looker Studio is unbeatable on cost” DeepSeek V4 Flash · People analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Looker Studio, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Looker Studio was named but was not.

ProductSame answerTook the first choice insteadHead to head

BambooHR9 of 105Not in the top three

Microsoft Power BI7 of 100Not in the top three

Visier6 of 100Not in the top three

15Five5 of 104Not in the top three

ChartHop5 of 101Not in the top three

Culture Amp5 of 101Not in the top three

Rippling5 of 100Not in the top three

Google Sheets4 of 100Not in the top three

Zoho Analytics3 of 100Not in the top three

Lattice2 of 101Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Looker Studio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 10 answers that named Looker Studio and are not a share of its labels.

Domains cited

firsthr.app7

jugglehire.com6

peoplemanagingpeople.com5

personio.com5

everhour.com4

selectsoftwarereviews.com4

performancereviewssoftware.com3

eletive.com2

hr.software2

learn.g2.com2

Forty of the forty domain citations in answers naming Looker Studio came from somebody else's page.

Pages cited

firsthr.app/compare/general/hr-analytics-software7

jugglehire.com/blog/hr-tips/people-analytics-tools6

personio.com/hr-lexicon/hr-analytics-tools5

everhour.com/blog/hr-analytics-tools4

selectsoftwarereviews.com/buyer-guide/analytics-tools4

peoplemanagingpeople.com/tools/best-people-analytics-software3

performancereviewssoftware.com/software/hr-analytics3

eletive.com/blog/people-analytics-tools2

Pages are listed as the models cited them.

Names read as Looker Studio

What the judge wrote, as written, with how often. The vendor table decides that these count as Looker Studio; a claim can dispute any of them.

Google Looker Studio 1Google Looker Studio (Free) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Looker Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Looker Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at looker.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.