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Index › Onboarding and employee experience › Giving & volunteering › Groundswell vs Deed
Employee giving and volunteering · October 2026 Edition

Groundswell vs Deed

Three of fourteen models named Groundswell first on the direct prompt; zero named Deed. Groundswell was named by eleven of the fourteen models and Deed by eight and Groundswell carries 20 labels and Deed 16, so the shares are not directly comparable.

Groundswell

accepted challenger

Named in one category this edition.

Deed

accepted challenger

Named in one category this edition.

First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 10; printed, not drawn.
Labels2016A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Groundswell reading right to left. Rank and label count are printed, not drawn.Uncommon Giving was named alongside these two in ten of the fourteen direct answers. Millie vs Groundswell · Millie vs Deed · Selflessly vs Groundswell

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee giving and volunteering page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GroundswellFirst choices, of fourteen modelsDeed
Direct30
Paraphrase01
Comparative00
Budget-constrained001 against Groundswell
Scale-constrained10
Negative212 against Deed
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Groundswell and Deed were named in the same answer twelve times, of the 86 answers naming Groundswell and the 38 naming Deed. In those answers Deed took the first choice zero times and Groundswell two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Groundswell and Deed stood in it.
ModelDirectDEParaphraseDEComparativeDEBudget-constrainedDEScale-constrainedDENegativeDE
Claude Haiku 4.5DEDE
GPT-5.4 miniDE
Gemini 3.5 FlashDEDEDEDE
Perplexity SonarDEDE
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 MaverickDE
Qwen 3.7 Flash
Kimi K2DEDE
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30BDE
GroundswellDE Deed first choice named as an alternative argued againstblank: not namedEach cell is one answer, Groundswell on the left and Deed on the right.

The direct prompt

The plain question, one answer per model, grouped by where Groundswell and Deed stood in it.

Groundswell first, Deed an alternative

3 of 14 modelsDeed was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashGroundswell alternatives: Bright Funds, Deed, Millie, Uncommon Giving
DeepSeek V4 FlashGroundswell, Millie alternatives: Bright Funds, OnHand, Selflessly, Uncommon Giving
Kimi K2Groundswell, Millie alternatives: Alaya, OnHand, YourCause

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Uncommon Giving alternatives: Bright Funds, Groundswell, Millie

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniBonterra alternatives: Benevity Enterprise Impact Platform
Perplexity SonarMillie alternatives: Percent Pledge, Uncommon Giving
Grok 4.1 FastMillie alternatives: Goodera, Selflessly, Uncommon Giving
Mistral SmallBright Funds alternatives: Uncommon Giving, VolunteerLocal
Llama 4 MaverickBright Funds alternatives: Guideflow, Uncommon Giving
Qwen 3.7 FlashBenevity Enterprise Impact Platform, Social Cues alternatives: Goodchange, Salesforce Nonprofit Cloud
GLM 4.7 FlashXBright Funds alternatives: Uncommon Giving
MiniMax M2.5Bright Funds, Uncommon Giving alternatives: Millie, OnHand
GPT-6 LunaSelflessly alternatives: Benevity Enterprise Impact Platform, Millie, YourCause
Muse Glimmer 30BBright Funds, Uncommon Giving

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Groundswell2%#5 of 11
Deed2%#– of 11
The full small business standing →
Mid-marketThe figures above
Groundswell leads by five points.
Groundswell7%#5 of 10
Deed2%#8 of 10
The full mid-market standing →
Enterprise
Groundswell leads by four points.
Groundswell4%#4 of 11
Deed0%#9 of 11
The full enterprise standing →

What the models said about Groundswell

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Platforms like Groundswell or Selflessly (~$2–$4.50+/user/month or $4,500+/year) add giving but exceed tight budgets.” Grok 4.1 Fast · budget prompt · soft negative
“Groundswell: A modern, mobile-first platform built specifically to make enterprise-grade giving and DAFs accessible to mid-market companies. Very low administrative burden.” Gemini 3.5 Flash · scale prompt · first choice
“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · negative prompt · first choice
“positioned specifically as a Benevity alternative, addressing fragmentation and disbursement concerns” DeepSeek V4 Flash · negative prompt · first choice

What the models said about Deed

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Benevity, YourCause, and Deed are specifically called out for issues such as long distribution timelines, limited mobile support, or heavy administrative burden” Perplexity Sonar · negative prompt · hard negative
“the platform leaves a ton of administrative paperwork for HR staffers, and customer service can also be slow to respond” Claude Haiku 4.5 · negative prompt · soft negative
“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · negative prompt · first choice
“I'd generally recommend Deed or Millie” GPT-5.4 mini · paraphrase prompt · first choice
“enterprise social impact software platform designed to make workplace giving and volunteering engaging and easy for employees” Llama 4 Maverick · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.