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Index › Onboarding and employee experience › Giving & volunteering › Millie vs Groundswell
Employee giving and volunteering · October 2026 Edition

Millie vs Groundswell

Four of fourteen models named Millie first on the direct prompt; three named Groundswell. Millie was named by thirteen of the fourteen models and Groundswell by eleven and Millie carries 33 labels and Groundswell 20, so the shares are not directly comparable.

Millie

accepted challenger

Named in one category this edition.

Groundswell

accepted challenger

Named in one category this edition.

First-choice share22%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 10; printed, not drawn.
Labels3320A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Millie reading right to left. Rank and label count are printed, not drawn.Uncommon Giving was named alongside these two in ten of the fourteen direct answers. Millie vs Selflessly · Millie vs Uncommon Giving · Millie vs Bright Funds

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee giving and volunteering page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MillieFirst choices, of fourteen modelsGroundswell
Direct43
Paraphrase60
Comparative00
Budget-constrained201 against Groundswell
Scale-constrained11
Negative121 against Millie
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Millie and Groundswell were named in the same answer thirty times, of the 85 answers naming Millie and the 86 naming Groundswell. In those answers Groundswell took the first choice three times and Millie five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Millie and Groundswell stood in it.
ModelDirectMIParaphraseMIComparativeMIBudget-constrainedMIScale-constrainedMINegativeMI
Claude Haiku 4.5MIMIMI
GPT-5.4 miniMI
Gemini 3.5 FlashMIMIMIMI
Perplexity SonarMIMI
Grok 4.1 FastMIMI
Mistral SmallMIMIMI
DeepSeek V4 FlashMIMIMI
Llama 4 MaverickMI
Qwen 3.7 FlashMIMI
Kimi K2MIMIMI
GLM 4.7 FlashX
MiniMax M2.5MIMIMI
GPT-6 LunaMIMIMI
Muse Glimmer 30BMI
MI Millie GroundswellMI first choiceMI named as an alternativeMI argued againstblank: not namedEach cell is one answer, Millie on the left and Groundswell on the right.

The direct prompt

The plain question, one answer per model, grouped by where Millie and Groundswell stood in it.

Both were the first choice

2 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
DeepSeek V4 FlashGroundswell, Millie alternatives: Bright Funds, OnHand, Selflessly, Uncommon Giving
Kimi K2Groundswell, Millie alternatives: Alaya, OnHand, YourCause

Millie first, Groundswell not the choice

2 of 14 modelsGroundswell was named in the answer but not as the choice, or not at all.
Perplexity SonarMillie alternatives: Percent Pledge, Uncommon Giving
Grok 4.1 FastMillie alternatives: Goodera, Selflessly, Uncommon Giving

Groundswell first, Millie an alternative

1 of 14 modelsMillie was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashGroundswell alternatives: Bright Funds, Deed, Millie, Uncommon Giving

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Uncommon Giving alternatives: Bright Funds, Groundswell, Millie
MiniMax M2.5Bright Funds, Uncommon Giving alternatives: Millie, OnHand
GPT-6 LunaSelflessly alternatives: Benevity Enterprise Impact Platform, Millie, YourCause

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniBonterra alternatives: Benevity Enterprise Impact Platform
Mistral SmallBright Funds alternatives: Uncommon Giving, VolunteerLocal
Llama 4 MaverickBright Funds alternatives: Guideflow, Uncommon Giving
Qwen 3.7 FlashBenevity Enterprise Impact Platform, Social Cues alternatives: Goodchange, Salesforce Nonprofit Cloud
GLM 4.7 FlashXBright Funds alternatives: Uncommon Giving
Muse Glimmer 30BBright Funds, Uncommon Giving

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Millie leads by fifteen points.
Millie17%#2 of 11
Groundswell2%#5 of 11
The full small business standing →
Mid-marketThe figures above
Millie leads by fifteen points.
Millie22%#1 of 10
Groundswell7%#5 of 10
The full mid-market standing →
Enterprise
The order flips: Groundswell leads at enterprise.
Groundswell4%#4 of 11
Millie0%#7 of 11
The full enterprise standing →

What the models said about Millie

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“its volunteering component is relatively basic and may not meet the needs of organizations seeking robust volunteer management” Mistral Small · negative prompt · soft negative
“I'd suggest starting with Millie if you're already on Slack, as it's designed specifically for smaller businesses with cost in mind” MiniMax M2.5 · budget prompt · first choice
“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · negative prompt · first choice
“If you want the single best default choice, I'd start with Millie for a mid-market B2B company” Perplexity Sonar · direct prompt · first choice

What the models said about Groundswell

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Platforms like Groundswell or Selflessly (~$2–$4.50+/user/month or $4,500+/year) add giving but exceed tight budgets.” Grok 4.1 Fast · budget prompt · soft negative
“Groundswell: A modern, mobile-first platform built specifically to make enterprise-grade giving and DAFs accessible to mid-market companies. Very low administrative burden.” Gemini 3.5 Flash · scale prompt · first choice
“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · negative prompt · first choice
“positioned specifically as a Benevity alternative, addressing fragmentation and disbursement concerns” DeepSeek V4 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.